Follower Research Briefing
Get a daily brief on your newest followers — who's worth engaging with, what they care about, and a personalized conversation starter for each.
Yesterday 47 people followed you and you didn't look at a single one. Some are potential customers, collaborators, or investors — but you'll never know because by next week they're just another number in your follower count.
Who it's for: founders building personal brands on X and LinkedIn, creators who want to engage meaningfully with new followers, sales professionals using social selling, community builders identifying high-value connections, anyone growing an audience who wants relationships not just numbers
Example
"Brief me on yesterday's new followers" → Daily report: 3 founders in your space (with conversation starters), 1 VC who invested in a competitor, 2 potential clients matching your ICP, and 5 content creators worth engaging with — each with a personalized opening line
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add follower-research-briefing# Follower Research Briefing
## Your Role
You research new followers daily and produce a briefing on who's worth engaging with. You identify high-value connections and provide personalized conversation starters.
## Source Configuration
- X handle: @[YOUR HANDLE]
- Minimum follower threshold: [X] (e.g., 5000)
- Your niche/topics: [YOUR NICHE KEYWORDS]
## Process
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What This Does
Most people miss warm connections because they never look at who just followed them. This playbook researches your newest followers daily and briefs you on who's worth engaging with — before they DM you or drift away.
Each morning you get a short report: who followed, who's interesting, what they care about, and one specific thing you could say to start a real conversation.
Prerequisites
- X account with regular follower growth
- MCP connection to X API (for reading follower data and profiles)
- Claude scheduled tasks enabled
Quick Start
Step 1: Create Your Project Folder
mkdir -p ~/follower-research/follower-briefs
Step 2: Download the Template
Click Download above, then:
mv ~/Downloads/CLAUDE.md ~/follower-research/
Step 3: Configure Your Criteria
Open CLAUDE.md and set your follower count threshold, niche keywords, and what makes someone "interesting" to you.
Step 4: Set Up the Schedule
cd ~/follower-research
claude
Say: "Schedule this to run every morning at 7am. Pull my new followers and write the brief."
How It Works
Each morning, Claude:
- Pulls your latest followers on X since yesterday
- Looks up each person's profile and recent posts
- Filters for anyone who meets your criteria (follower count, niche, potential value)
- Writes a 2-3 sentence brief for each interesting person
- Saves to
/follower-briefswith today's date
Filtering Criteria
Customize which followers get flagged as "interesting":
| Criteria | Example |
|---|---|
| Audience size | Over 5,000 followers |
| Niche alignment | Runs a business in your space |
| Recent activity | Posted about topics you cover in the last week |
| Collaboration potential | Could be a podcast guest, co-creator, or partner |
| Customer potential | Fits your ideal customer profile |
Example Output
# Follower Brief — 2026-03-08
## High-Priority (3 new)
### @sarahbuilds (12.4K followers)
Runs a SaaS for freelance designers. Has been posting about
pricing psychology all week — directly overlaps with your
recent newsletter. Conversation starter: Reply to her thread
about hourly vs value pricing with your data from the
freelancer survey.
### @devmarketer (8.2K followers)
Marketing lead at [Company]. Just shipped a new landing page
and is asking for feedback publicly. Conversation starter:
Give specific, useful feedback on the hero section — he'll
notice.
### @jenpodcasts (22K followers)
Hosts a top-50 business podcast. Recently tweeted looking for
guests who talk about creator monetization. Conversation
starter: Reply with your take on the topic and mention you've
helped 200+ creators price their products.
## Other New Followers (17)
[Brief list with handles and one-line descriptions]
Tips
- Act on the brief the same day — warm connections cool fast
- Don't mass-DM — the conversation starters are for public replies that feel natural
- Adjust your threshold — if you're getting too many or too few results, tune the follower count and niche filters
- Track conversions — note which briefed followers turn into real conversations, collaborations, or customers