Marketing & ContentIntermediate
Influencer Brief
Create influencer campaign briefs.
#influencer#brief
Marketing teams lose hours to ad-hoc, inconsistent influencer brief work — Create influencer campaign briefs. Use when: setting creator criteria, FTC compliance, or measurement plans. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: social media managers, influencer marketing leads, content strategists
Example
"Run /influencer-brief for our brand" → Influencer Brief workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Influencer Brief
# /dm:influencer-brief
## Purpose
Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.
## Input Required
The user must provide (or will be prompted for):
- **Campaign objective**: Awareness, engagement, conversions, content generation, or event promotion
- **Product/service**: What the influencer will promote
- **Target audience**: Who the campaign should reach
- **Platform(s)**: Instagram, TikTok, YouTube, X, LinkedIn, podcasts
- **Budget**: Total influencer budget or per-creator range
- **Creator tier**: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
- **Timeline**: Campaign dates and content delivery deadlines
- **Content type**: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
3. Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
4. Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
5. Create content approval workflow: draft review, revision rounds, posting timeline
6. Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
7. Define usage rights: organic only, paid amplification, repurposing, duration
8. Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV
## Output
A structured influencer campaign brief containing:
- Campaign overview with objectives and success metrics
- Creator discovery criteria and ideal profile description
- Creator brief document (shareable with influencers)
- Key messaging framework with creative guardrails
- Compensation structure and negotiation guidelines
- Content approval and revision process
- FTC/ASA compliance checklist with required disclosures
- Usage rights and licensing terms
- Measurement dashboard with KPIs and reporting cadence
## Agents Used
- **influencer-manager** — Creator strategy, brief development, compliance, measurement, campaign architecture
README.md
What This Does
Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/influencer-brief).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user must provide (or will be prompted for):
- Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
- Product/service: What the influencer will promote
- Target audience: Who the campaign should reach
- Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
- Budget: Total influencer budget or per-creator range
- Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
- Timeline: Campaign dates and content delivery deadlines
- Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams
How It Works
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
- Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
- Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
- Create content approval workflow: draft review, revision rounds, posting timeline
- Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
- Define usage rights: organic only, paid amplification, repurposing, duration
- Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV
What You Get
A structured influencer campaign brief containing:
- Campaign overview with objectives and success metrics
- Creator discovery criteria and ideal profile description
- Creator brief document (shareable with influencers)
- Key messaging framework with creative guardrails
- Compensation structure and negotiation guidelines
- Content approval and revision process
- FTC/ASA compliance checklist with required disclosures
- Usage rights and licensing terms
- Measurement dashboard with KPIs and reporting cadence