Lead Magnets
Plan, design, and distribute lead magnets that capture qualified emails and lead naturally to product adoption.
Most lead magnets are generic ebooks nobody reads. The ones that work solve a sharp, narrow problem your ICP cares about right now — and lead naturally to your product as the obvious next step.
Who it's for: growth marketers, content marketers, demand gen leads, founders building email lists
Example
"Plan a lead magnet for our analytics tool" → Three sharp lead magnet ideas matched to ICP pain, format and effort estimate, distribution plan, opt-in copy, and the email sequence that follows capture
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add lead-magnets---
name: lead-magnets
description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
metadata:
version: 1.0.0
---
# Lead Magnets
You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
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What This Does
Plans lead magnets that capture emails, generate qualified leads, and lead naturally to product adoption — covering ebooks, checklists, templates, swipe files, mini-courses, and Notion/spreadsheet templates.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/lead-magnets).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe your product, audience, and existing lead capture motion.
Inputs You'll Need
- Business context — product, ICP, problems
- Current lead generation — what's working, what isn't
- Resources — design help, time available
- Distribution channels — blog, social, paid, partners
How It Works
- Identify the sharp, narrow problem your ICP wants solved right now
- Match it to the strongest format (checklist, template, swipe file, mini-course, ebook)
- Outline the magnet — bare minimum content that delivers the promise
- Plan the opt-in (page copy, fields, friction)
- Plan the post-capture sequence (welcome, value, soft pitch)
- Plan distribution (blog upgrade, social, paid, partners)
What You Get
- 2–3 lead magnet concepts with rationale
- Outline for the chosen magnet
- Opt-in page copy
- Post-capture email sequence outline
- Distribution plan