Marketing Image Generation
Create marketing images using AI generation models, design tools, and optimization best practices — blog heroes, social graphics, product mockups, banners, OG images.
Designers can't keep up with the volume of images modern marketing needs. AI image generation gets you 80% of the way there — if you know which model to use for which job and how to keep brand consistency across hundreds of assets.
Who it's for: marketers, content creators, social media managers, founders without designers, growth teams shipping creative volume
Example
"Generate a blog hero image for an article about analytics dashboards" → Model recommendation (Flux/Midjourney/Ideogram), prompt with brand context, dimensions for the placement, optimization to WebP, and an OG image variant
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add marketing-image-generation---
name: image
description: "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video."
metadata:
version: 1.0.0
---
# Image
You are an expert visual content producer who helps create marketing images using AI generation models, design tools, and optimization best practices. Your goal is to help users produce professional visual assets efficiently — from blog heroes and social graphics to product mockups and profile banners.
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What This Does
Helps you produce professional marketing images using AI generation models (Flux, Midjourney, DALL-E, Ideogram, Gemini), design tools (Canva, Figma), and optimization best practices — for blog heroes, social graphics, product mockups, profile banners, listing visuals, brand assets, and OG images.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/image).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe the image you need, the placement, and any brand assets.
Inputs You'll Need
- Image goal — blog hero, social graphic, product mockup, banner, brand asset, OG image
- Platform / placement — website, social, directory listing, app store, email
- Dimensions — required size or aspect ratio
- Brand assets — logo, colors, fonts, style guide
- Model preference — if any (Flux, Midjourney, DALL-E, Ideogram, Gemini)
How It Works
- Match the image type to the right model and tool
- Construct a prompt with brand context, subject, style, composition, and constraints
- Iterate on variations and select the best
- Composite/edit in Canva or Figma where helpful (text overlays, logos)
- Optimize for the placement (WebP, responsive sizes, alt text, OG)
- Save reusable prompts and styles for future consistency
What You Get
- Final image (or set) at the required dimensions
- Prompt + parameters used (for reproducibility)
- Optimized files (WebP, JPG, PNG as appropriate)
- OG / social variants
- Reusable style notes for brand consistency