Influencer Creator

What This Does

Plan influencer and creator partnerships.

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Quick Start

Step 1: Create a Project Folder

Create a dedicated folder for this workflow (e.g. ~/marketing/influencer-creator).

Step 2: Download the Template

Click Download above and save the file as CLAUDE.md in that folder.

Step 3: Run the Workflow

Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.

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Inputs You'll Need

Claude will prompt for the brand context, objective, and any asset references needed to produce the deliverable.

How It Works

Influencer Campaign Build (Most Common Use Case)

1. Define campaign parameters -- Establish objectives, budget, timeline, target audience, and platform priorities. Determine whether the campaign is awareness-focused, conversion-focused, or content-creation-focused.
2. Influencer identification -- Build a candidate list using niche relevance, audience demographics, engagement quality, content style, and brand alignment. Reference influencer-discovery.md for platform-specific search strategies.
3. Audience vetting -- Analyze each candidate's audience for authenticity and demographic match. Check for fake followers, engagement pods, and audience-brand alignment. Eliminate creators whose audience does not match the target.
4. Outreach and negotiation -- Craft personalized outreach. Present the partnership opportunity with clear expectations and compensation. Negotiate deliverables, timeline, usage rights, and payment terms.
5. Contracting -- Execute contracts covering deliverables, timeline, compensation, usage rights, exclusivity, FTC compliance requirements, morality clause, approval process, and cancellation terms. Reference contract-frameworks.md.
6. Brief delivery -- Send detailed creative briefs that communicate brand requirements while preserving creative freedom. Include mandatory elements, key messages, do's and don'ts, and reference content. Reference creator-briefs.md.
7. Content review -- Review submitted content for brand alignment, FTC compliance (disclosure placement and clarity), factual accuracy, and quality standards. Provide feedback within the agreed timeline. Limit revision requests to contracted rounds.
8. Publish and amplify -- Coordinate posting schedule across creators. Boost top-performing content with paid amplification where usage rights allow. Run Spark Ads or whitelisted ads from creator handles.
9. Performance measurement -- Track EMV, engagement, reach, conversions (via codes/UTMs), and brand lift. Compare against benchmarks and campaign KPIs. Reference performance-tracking.md.
10. Post-campaign analysis -- Document what worked, what didn't, which creators overperformed, and lessons learned. Use findings to inform future campaign planning and creator relationship development.

FTC Compliance Audit

1. Review all sponsored content -- Check every piece of influencer content for clear and conspicuous disclosure.
2. Verify disclosure placement -- Confirm disclosures are visible without clicking "more," are not buried in hashtag strings, are in the first line of captions, and appear as text overlays in video content.
3. Check disclosure language -- Ensure disclosure is unambiguous. "#ad" and "Sponsored by [Brand]" are clear. "#ambassador," "#collab," and "#partner" are not sufficient on their own.
4. Audit video content -- Verify verbal disclosure within the first 30 seconds and written disclosure in the video itself (not just the description).
5. Document compliance status -- Create a compliance log for each piece of content with status, issues found, and corrective actions taken.
6. Remediate violations -- Contact creators to update non-compliant content. Document the request and resolution for legal protection.

What You Get

A complete, brand-aligned deliverable ready to review, share, or hand off to execution.