Marketing Psychology
Apply psychological principles, mental models, and behavioral science to marketing decisions and creative work.
Most marketing copy gets ignored because it doesn't account for how people actually decide. Anchoring, social proof, loss aversion, framing — these aren't tricks; they're how the human brain processes information, and applying them ethically makes your marketing land.
Who it's for: marketers writing copy, growth marketers running experiments, product marketers, founders, conversion optimizers
Example
"Apply marketing psychology to our pricing page" → Mental models that fit (anchoring, loss aversion, social proof), specific applications, copy and layout suggestions, and ethical guardrails
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add marketing-psychology---
name: marketing-psychology
description: "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context."
metadata:
version: 1.1.0
---
# Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
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What This Does
Helps apply psychological principles and mental models — anchoring, social proof, loss aversion, framing, scarcity, reciprocity, and more — to marketing decisions and creative work, ethically.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/psychology).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe the marketing problem, page, or campaign.
Inputs You'll Need
- The marketing problem or asset — page, ad, sequence, decision
- Audience — who you're trying to influence
- Goal — conversion, retention, perception change
- Constraints — brand tone, ethical guardrails, regulatory limits
How It Works
- Identify which mental models apply to the situation
- Explain the underlying psychology in plain language
- Translate to specific marketing applications (copy, layout, sequence, offer)
- Recommend ethical guardrails — persuasion, not manipulation
- Suggest tests to validate impact
What You Get
- Shortlist of relevant mental models with brief explanations
- Specific applications for your asset or campaign
- Copy or design recommendations grounded in each principle
- Ethical guardrails and what to avoid
- Test ideas to measure the impact