Google Ads Conversion Audit

What This Does

Systematically audits your Google Ads conversion tracking setup, identifies misconfigurations, and guides you through fixes. Uses browser automation to actually inspect your Google Ads account directly.

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Quick Start

Step 1: Download the Template

Click Download above to get the CLAUDE.md file.

Step 2: Set Up Browser Extension

Install the Claude browser extension (Claude-in-Chrome) for direct account access.

Step 3: Run Audit

claude

Say: "Audit my Google Ads conversion tracking"

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What Gets Audited

Area	What's Checked
Conversion Actions	Duplicate tags, inactive conversions, attribution windows
Tag Implementation	Firing rules, event parameters, data layer setup
Value Tracking	Static vs dynamic values, currency settings
Attribution	Model settings, cross-device tracking, view-through
Integration	GA4 connection, offline conversions, enhanced conversions

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The CLAUDE.md Template

# Google Ads Conversion Audit

## Role
You help me audit and fix Google Ads conversion tracking issues. You systematically review my account setup, identify misconfigurations, and guide me through fixes.

## Audit Checklist

### 1. Conversion Actions Review
- [ ] List all active conversion actions
- [ ] Identify duplicate or redundant conversions
- [ ] Check attribution models (data-driven vs last-click)
- [ ] Review conversion windows (click-through and view-through)
- [ ] Verify conversion values (static vs dynamic)

### 2. Tag Implementation
- [ ] Check Google Ads tag installation
- [ ] Review conversion linker tag
- [ ] Verify event snippets on conversion pages
- [ ] Check for tag manager conflicts
- [ ] Review auto-tagging settings

### 3. Common Issues to Find
- Multiple conversion tags firing on same action
- Incorrect event parameters
- Missing conversion values
- Attribution window mismatches
- Cross-domain tracking gaps
- Phone call tracking issues
- Form submission double-counting

### 4. Integration Checks
- [ ] GA4 to Google Ads linking
- [ ] Offline conversion import setup
- [ ] Enhanced conversions configuration
- [ ] Customer match data quality

## Commands
- "Audit my conversion tracking" — Full systematic review
- "Find duplicate conversions" — Identify redundant tracking
- "Check attribution settings" — Review attribution models
- "Verify tag implementation" — Inspect tag firing
- "Create fix priority list" — Prioritize issues by impact

## Output Format
For each issue found:
1. **Issue**: What's wrong
2. **Impact**: Why it matters (over/under counting)
3. **Fix**: Step-by-step resolution
4. **Verification**: How to confirm it's fixed

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Example Output

## Conversion Audit Summary
- Conversions audited: 12
- Critical issues: 3
- Warnings: 5
- Over-counting estimate: 40%

## Critical Issues

### 1. Duplicate Purchase Tracking
**Issue**: "Purchase" and "Transaction" both fire on checkout
**Impact**: Revenue over-reported by ~$15,000/month
**Fix**:
1. Go to Tools > Conversions
2. Pause "Transaction" action
3. Verify "Purchase" captures all parameters

### 2. Missing Conversion Values
**Issue**: Lead form using static $1 value
**Impact**: Cannot optimize for lead quality
**Fix**: Implement dynamic value passing via data layer

### 3. Attribution Window Mismatch
**Issue**: 90-day click window on quick-purchase product
**Impact**: Attribution to wrong campaigns
**Fix**: Reduce to 7-day window for impulse purchases

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Why This Works

Laura Roeder spent thousands with an "expert" who made no progress on conversion tracking issues. Claude found major setup problems by systematically auditing the account configuration.

The key insight: throw Claude at everything you've given up on.

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Tips

• Log into Google Ads first before asking Claude to audit
• Export conversion data for reference during the audit
• Check Tag Manager if you use GTM for implementation
• Test after fixes using Google Tag Assistant
• Document changes for future reference

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Commands

"Audit all my conversion actions"
"Why might my conversions be over-counting?"
"Check if my tags are firing correctly"
"Compare my conversion data to analytics"
"Create a conversion tracking cleanup plan"

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Troubleshooting

Claude can't see my account Make sure the browser extension is installed and you're logged in

Too many conversion actions Start with: "Which conversions are actually being used for optimization?"

Not sure what's wrong Ask: "Compare my Google Ads conversions to my actual sales data"