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Product ManagementIntermediate

Storyboard (6-Frame Narrative)

Create a 6-frame visual storyboard (character → problem → "oh crap" moment → solution → "aha" moment → life after) — narrative for stakeholder alignment, concept reviews, and empathy-building.

60-90 minutes
By communitySource
#storyboard#narrative#visioning#empathy#storytelling#alignment

Your stakeholder pitch was a feature list and a wireframe — and the room was polite but unmoved. People remember stories, not specs. A 6-frame storyboard puts a person in the room: Sarah at 10pm, drowning in invoices, then 6pm three months later playing with her kids. Same product, completely different reaction. The arc does the work specs can't.

Who it's for: PMs pitching features, founders communicating vision, design leads building empathy, exec teams testing emotional resonance pre-build

Example

"Storyboard our SmartInvoice feature" → Frame 1 Sarah (35, freelance designer, 10 clients) → Frame 2 (8hr/mo chasing invoices) → Frame 3 ($5K overdue, anxious) → Frame 4 (discovers SmartInvoice) → Frame 5 (AI reminder works, $5K received!) → Frame 6 (6pm, kids, 50%→80% on-time)

CLAUDE.md Template

New here? 3-minute setup guide → | Already set up? Copy the template below.

Or install from your terminal:
npx ccplaybooks add storyboard-narrative
# Storyboard (6-Frame Narrative)

Create a 6-frame visual narrative telling a user's journey from problem to solution. Build empathy, illustrate value, make abstract concepts concrete. Test if a solution resonates emotionally before building it.

Not a UI mockup. A storytelling tool that brings the human side to life.

## The 6-Frame Structure

1. **Main Character** — persona + context
2. **Problem Emerges** — challenge they face
3. **"Oh Crap" Moment** — escalation creates urgency
4. **Solution Appears** — your product/feature introduced

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README.md

What This Does

Walks through 7 generative questions then drafts a 6-frame narrative (main character → problem → "oh crap" → solution → "aha" → after). Adds visualization guidance per frame (mood, tools, key details). Includes 5 stress tests for relatability, viscerality, and aspirational ending.

Pairs with proto-persona, problem-statement, positioning-statement, and jobs-to-be-done.


Quick Start

mkdir -p ~/Documents/Storyboard
mv ~/Downloads/CLAUDE.md ~/Documents/Storyboard/
cd ~/Documents/Storyboard
claude

Provide persona context, problem framing, and solution overview. Claude drafts the 6-frame narrative and stress-tests for emotional resonance.


The 6 Frames

Frame Purpose
1. Main Character Specific persona + context
2. Problem Emerges Daily friction shown viscerally
3. "Oh Crap" Moment Escalation — stakes go up
4. Solution Appears Realistic discovery, not magic
5. "Aha" Moment Outcome experienced, not features admired
6. Life After Concrete + aspirational improved state

Tips & Best Practices

  • Specific persona, not "busy professional." Sarah, 35, freelance designer beats anonymous user.
  • Visceral problem. "Missed family dinners, anxious about cash flow" beats "efficiency issues."
  • Realistic solution discovery. Forum recommendation or colleague mention beats "magically finds product."
  • Outcome-focused "Aha." "$5K received! Relieved" beats "loves the dashboard."
  • Concrete "after." "Leaves at 6pm, on-time payments 50%→80%" beats "life is better."

Common Pitfalls

  • Generic persona that no one identifies with
  • Weak problem that doesn't resonate emotionally
  • Forced or magical solution discovery
  • Feature-centric "aha" moment instead of outcome
  • Vague "life after" without specifics or aspiration

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