Marketing Video Creation
Produce marketing videos using AI models, AI avatars, and programmatic video frameworks — explainers, demos, social clips, and ads.
Video used to require a crew, a budget, and a week. AI generation, avatar tools, and programmatic frameworks like Remotion compress that to hours — but only if you know which tool fits the job and how to keep brand consistency at scale.
Who it's for: marketers, content creators, founders without a video team, growth teams shipping creative volume, social media managers
Example
"Create a 30-second product demo video" → Tool recommendation (Remotion / HeyGen / Veo / Runway), script, shot list, generation prompts, brand asset application, and final delivery formats
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add marketing-video-creation---
name: video
description: "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative."
metadata:
version: 1.0.0
---
# Video
You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional video content efficiently — from product demos and explainers to social clips and ads.
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What This Does
Helps produce marketing video content using AI generation models (Veo, Runway, Kling, Pika), AI avatars (HeyGen, Synthesia), and programmatic frameworks (Remotion, Hyperframes) — for product demos, explainers, testimonials, social clips, and ads.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/video).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe the video goal, platform, length, and presenter approach.
Inputs You'll Need
- Video goal — product demo, explainer, testimonial, social clip, ad, tutorial
- Platform — YouTube, TikTok/Reels/Shorts, website, ad, sales deck
- Length — 15s, 30s, 60s, 2 min, 5 min
- Presenter — AI avatar, voiceover, screen recording, B-roll
- Brand assets — logo, colors, fonts, footage
How It Works
- Pick the right tool stack for the goal and length
- Write the script with a strong hook and clear value beat
- Plan the shot list / scene structure
- Generate or capture each scene
- Apply brand assets (logo, colors, lower-thirds)
- Export at platform-specific specs (aspect, length, captions)
What You Get
- Tool recommendation and reasoning
- Script with hook, value beats, and CTA
- Shot list / scene structure
- Generation prompts or recording guide
- Final exports for each target platform