Marketing Content Drafter
Draft blog posts, social media, email campaigns, landing pages, and case studies
Your content calendar has 15 pieces due this week and you've written zero. The blog post is half-drafted, the email campaign needs subject line variants, and someone just asked for 'a quick social post' that always takes two hours.
Who it's for: content marketers juggling multiple channels and deadlines, startup marketing teams of one wearing every hat, copywriters drafting high volumes of marketing collateral, marketing managers producing content for product launches, agency writers handling multiple client brands
Example
"Draft content for our product launch next week" → Blog announcement post, 5 social media variants (LinkedIn/Twitter/Instagram), launch email sequence (teaser + announcement + follow-up), landing page copy with headline A/B variants, and a customer case study outline
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add marketing-content-drafter# Marketing Content Drafter
Generate marketing content drafts tailored to a specific content type, audience, and brand voice.
## Inputs
Gather the following from the user. If not provided, ask before proceeding:
1. **Content type** -- one of:
- Blog post
- Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
- Email newsletterGet new playbooks like this one
One email a week with new Claude Code workflows. Free, like everything here.
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What This Does
Drafts marketing content tailored to a specific content type, audience, and brand voice. Supports blog posts, social media posts (LinkedIn, Twitter/X, Instagram, Facebook), email newsletters, landing page copy, press releases, and case studies -- with platform-specific formatting and SEO recommendations.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Set Up Your Project
Create a project folder and place the template inside:
content-drafting/
├── CLAUDE.md
├── drafts/ # Generated content drafts
├── brand-guide/ # Brand voice and style docs
└── assets/ # Images and supporting materials
Step 3: Start Working
claude
Say: "Draft a blog post about improving developer productivity for engineering managers"
Supported Content Types
| Type | Key Features |
|---|---|
| Blog Post | 2-3 headline options, SEO keywords, structured sections, CTA |
| Social Media | Platform-specific formatting, hashtags, engagement prompts |
| Email Newsletter | Subject line options, preview text, clear hierarchy |
| Landing Page | Headline, value props, CTAs, FAQ suggestions, meta tags |
| Press Release | Standard format, dateline, quote placeholders, boilerplate |
| Case Study | Challenge/solution/results structure, metric prompts |
SEO Considerations
For web-facing content, the assistant automatically provides:
- Primary keyword suggestion
- Keyword placement recommendations (headline, first paragraph, subheadings)
- Meta description (under 160 characters)
- Internal and external linking opportunities
- Image alt text notes
Example Prompts
"Draft a blog post about improving developer productivity for engineering managers"
"Write a LinkedIn post announcing our Series B funding"
"Create an email newsletter for our monthly product update"
"Write landing page copy for our free trial signup"
"Draft a press release for our new partnership with Acme Corp"
"Create a case study for how Company X reduced churn by 30%"