Content Calendar
Plan content calendars.
Marketing teams lose hours to ad-hoc, inconsistent content calendar work — Plan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: content marketers, content strategists, editors
Example
"Run /content-calendar for our brand" → Content Calendar workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Content Calendar
# /dm:content-calendar
## Purpose
Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.
## Input Required
The user must provide (or will be prompted for):
Get new playbooks like this one
One email a week with new Claude Code workflows. Free, like everything here.
No spam. Unsubscribe anytime.
What This Does
Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/content-calendar).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user must provide (or will be prompted for):
- Time period: Month, quarter, or custom date range
- Platforms: Which channels to plan for (blog, social, email, video, podcast)
- Content pillars: Core themes or topics (or let the system recommend based on brand profile)
- Publishing cadence: How often per platform (e.g., 3 blogs/month, daily social)
- Key dates: Product launches, holidays, industry events, promotions
- Team capacity: Who creates content and how much bandwidth exists
How It Works
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Define or validate content pillars based on brand expertise and audience needs
- Map key dates, seasonal trends, and industry events to the calendar
- Generate topic ideas for each pillar, distributed across the time period
- Assign each topic to a primary platform and content format
- Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.
- Balance content types: educational, promotional, engagement, thought leadership
- Add SEO keyword targets to relevant content pieces
- Output the calendar in a structured, sortable format
What You Get
A structured content calendar containing:
- Monthly/weekly view with publish dates and platforms
- Topic and title for each content piece
- Content pillar and funnel stage tags
- Primary format and repurposing derivatives
- Keyword targets for SEO-driven content
- Owner/assignee column (if team info provided)
- Repurposing workflow diagram showing content atomization paths