Content Repurposer
Automatically turn your long-form content (newsletters, podcasts, videos) into platform-native posts for X and LinkedIn every week.
You spend 4 hours writing a newsletter, publish it once, and it disappears. That same piece could fuel 2 weeks of social media posts — but rewriting it for X and LinkedIn takes almost as long as creating the original.
Who it's for: newsletter writers wanting more reach from each edition, podcast hosts repurposing episodes into posts, YouTubers creating companion social content, solo creators who can't post on every platform manually, content teams maximizing ROI per piece
Example
"Repurpose my latest newsletter into social posts" → One newsletter becomes 12+ platform-native posts: 6 punchy X threads and 6 LinkedIn posts with professional takeaways — automatically queued in your output folder weekly
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add content-repurposer# Content Repurposer
## Your Role
You repurpose long-form content into platform-native social media posts. You run weekly, reading the latest newsletter editions and extracting standalone ideas that work as individual posts for X and LinkedIn.
## Source Configuration
- Newsletter URL: [YOUR SUBSTACK/BEEHIIV/CONVERTKIT URL]
- X handle: @[YOUR HANDLE]
- LinkedIn profile: [YOUR LINKEDIN URL]
## Process
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What This Does
Takes your long-form content — newsletters, podcast episodes, videos — and silently turns each piece into 10+ platform-native social posts while you sleep. One newsletter becomes standalone posts optimized for X (short, punchy, conversational) and LinkedIn (longer, professional, with takeaways).
Runs weekly on a schedule. You publish your newsletter once, and the repurposed posts just appear in your output folder, ready to queue.
Prerequisites
- A public newsletter URL (Substack, Beehiiv, ConvertKit, or any RSS-accessible source)
- Claude scheduled tasks enabled
- Optional: MCP connections to X or LinkedIn for direct posting
Quick Start
Step 1: Create Your Project Folder
mkdir -p ~/content-repurposer/weekly-repurposed
Step 2: Download the Template
Click Download above, then:
mv ~/Downloads/CLAUDE.md ~/content-repurposer/
Step 3: Configure Your Source
Open CLAUDE.md and replace the placeholder URLs and handles with your actual newsletter URL and social profiles.
Step 4: Set Up the Schedule
cd ~/content-repurposer
claude
Say: "Schedule this to run every Monday at 8am. Check my latest newsletter and create repurposed posts for the week."
How It Works
Each week, Claude:
- Visits your newsletter URL and reads any editions published that week
- Extracts 3-5 standalone ideas from each edition — moments where you had a strong opinion, told a story, or shared a specific tactic
- Rewrites each idea twice:
- X version: short, conversational, lowercase, punchy hook in the first line
- LinkedIn version: slightly longer, professional but human, with a takeaway at the end
- Saves everything to
/weekly-repurposedorganized by date
Example Output
From a newsletter about pricing strategy:
X version:
most creators underprice because they're scared, not strategic.
the ones who charge more don't have more confidence.
they have more data.
here's what i track before raising prices:
LinkedIn version:
I raised my prices 3x this year. Not because I suddenly got better —
because I finally started tracking the right data.
Most creators set prices based on what "feels right." That's fear
dressed up as intuition.
Here's the framework I use before every price change:
[Framework details]
The takeaway: pricing confidence comes from data, not courage.
What Gets Prioritized
The repurposer looks for moments in your content that work best as standalone posts:
| Signal | Why It Works |
|---|---|
| Strong opinions | Generates engagement and replies |
| Personal stories | Builds connection, hard to replicate |
| Specific tactics | Gets saved and bookmarked |
| Contrarian takes | Stops the scroll |
| Data or results | Adds credibility |
Customization
Add to your CLAUDE.md to fine-tune output:
- Tone preferences: "I write in lowercase on X, proper case on LinkedIn"
- Content filters: "Never repurpose anything about my personal life"
- Format preferences: "I like threads on X, not single tweets"
- Hashtag rules: "No hashtags on X, 3-5 on LinkedIn"
Tips
- Quality in = quality out — the better your newsletter, the better the posts
- Review before posting — schedule the repurpose a day before you plan to post so you can review
- Add a voice DNA file — pair with the Critic Agent playbook for voice-matched output
- Track what hits — after a few weeks, tell Claude which repurposed posts performed best so it learns your patterns