Content Engine
Create or optimize marketing content.
Marketing teams lose hours to ad-hoc, inconsistent content engine work — Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: content marketers, content strategists, editors
Example
"Run /content-engine for our brand" → Content Engine workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Content Engine
# Content Engine
## When to Use This Skill
Activate this module when the user's request involves any of the following:
- **SEO Content**: Blog posts, pillar pages, topic clusters, or any content optimized for search
- **Ad Copy**: Headlines, descriptions, and creative for any paid platform (Google, Meta, LinkedIn, TikTok, etc.)
- **Email Marketing**: Email sequences, drip campaigns, newsletters, transactional emails, or cold outreach
- **Social Media Content**: Organic posts, captions, hashtag strategy, or content calendars for social platformsGet new playbooks like this one
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What This Does
Create or optimize marketing content.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/content-engine).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
Claude will prompt for the brand context, objective, and any asset references needed to produce the deliverable.
How It Works
Primary Workflow: Content Creation
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Content Strategy Alignment
- Confirm the content type, audience, objective, and funnel stage
- Check for existing content that may overlap (prevent cannibalization)
- Identify the core message and key takeaway
- Select the appropriate content framework for the task
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Research & Preparation
- For SEO content: Analyze target keyword, search intent, SERP features, and top-ranking content
- For ad copy: Review platform specs, competitor ads, and audience pain points
- For email: Identify the sequence trigger, desired action, and subscriber segment
- For social: Check platform trends, optimal formats, and audience behavior patterns
- For landing pages: Identify the traffic source, visitor intent, and conversion goal
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Content Creation
- Apply the brand voice guidelines (or establish them if none exist)
- Write to the specific format requirements (character limits, structure, platform norms)
- Build in persuasion architecture:
- Attention: Hook/headline that stops the scroll or earns the click
- Interest: Problem-aware framing that demonstrates understanding
- Desire: Solution positioning with clear benefits and social proof
- Action: Clear, specific CTA with reduced friction
- Include SEO elements where applicable (keywords, headers, internal links, meta data)
- Write multiple variations for testing when the format supports it (ad copy, subject lines, CTAs)
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Quality Assurance
- Brand voice alignment check
- Readability score assessment (aim for grade 8 or below for general audiences)
- Accessibility review (heading hierarchy, alt text guidance, link text clarity)
- Fact-checking for any claims, statistics, or references
- Platform compliance check (ad policies, character limits, format requirements)
- SEO on-page audit (keyword placement, meta data, internal links) for search content
- AI content quality check if AI-assisted (originality, brand alignment, factual accuracy)
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Optimization & Testing Plan
- Define what to A/B test (headlines, CTAs, email subject lines, ad creative)
- Set performance benchmarks based on content type and channel
- Schedule content review dates for decay monitoring
- Plan content repurposing across formats and channels
Secondary Workflow: Content Audit & Refresh
- Pull content inventory (URLs, publish dates, current traffic/rankings)
- Score each piece on freshness, performance trend, and relevance
- Categorize: Keep (performing well), Refresh (declining but fixable), Consolidate (thin/overlapping), Remove (irrelevant/harmful)
- Prioritize refresh candidates by traffic recovery potential
- Create refresh briefs with specific update instructions
What You Get
A complete, brand-aligned deliverable ready to review, share, or hand off to execution.