Brand Review Checker
Review content against brand voice, style guide, and messaging pillars for consistency
Your freelancer wrote 'Hey guys!' in a LinkedIn post for your enterprise B2B brand, your intern used the wrong tagline, and nobody caught the unsubstantiated '10x faster' claim before it went live.
Who it's for: brand managers reviewing team output, marketing directors maintaining consistency at scale, content leads managing freelancer submissions, compliance-conscious marketing teams, agencies maintaining client brand standards
Example
"Review this email campaign against our brand guidelines" → Every deviation flagged by severity (high/medium/low) with specific before/after rewrites, plus compliance issues like unsubstantiated claims and missing disclaimers
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add brand-review-checker# Brand Review Checker
Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions.
## Inputs
1. **Content to review** -- accept content in any of these forms:
- Pasted directly into the conversation
- A file path or reference (e.g., Notion page, shared doc)
- A URL to a published page
- Multiple pieces for batch review
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What This Does
Reviews marketing content against your brand voice, style guide, and messaging pillars. Flags deviations by severity (high/medium/low) with specific before/after fixes. Also screens for legal and compliance issues like unsubstantiated claims, missing disclaimers, and comparative claims -- regardless of whether brand guidelines are configured.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Set Up Your Project
Create a project folder and place the template inside:
brand-review/
├── CLAUDE.md
├── guidelines/ # Brand voice and style guide docs
├── content/ # Content to review
└── reports/ # Review reports
Step 3: Start Working
claude
Say: "Review this blog post draft against our brand guidelines"
What Gets Reviewed
| Dimension | With Brand Guide | Without Brand Guide |
|---|---|---|
| Voice and Tone | Checked against defined attributes | General consistency check |
| Terminology | Preferred/avoided terms enforced | Consistent usage verified |
| Messaging Pillars | Alignment with approved messaging | Claims and positioning reviewed |
| Style | Grammar, formatting per style guide | Standard grammar and formatting |
| Legal/Compliance | Always checked | Always checked |
Legal and Compliance Flags
These are always checked regardless of brand guidelines:
- Unsubstantiated superlatives ("best", "fastest", "only")
- Missing disclaimers for financial, health, or guarantee claims
- Comparative claims against competitors
- Testimonials without attribution or disclosure
- Potential copyright concerns
Example Prompts
"Review this blog post draft against our brand guidelines"
"Check this landing page copy for brand voice consistency"
"Audit these social media posts for terminology and tone"
"Flag any legal or compliance issues in this marketing email"
"Help me document our brand voice for future reviews"