Content Brief
Create detailed content briefs.
Marketing teams lose hours to ad-hoc, inconsistent content brief work — Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: content marketers, content strategists, editors
Example
"Run /content-brief for our brand" → Content Brief workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Content Brief
# /dm:content-brief
## Purpose
Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications.
## Input Required
The user must provide (or will be prompted for):
- **Topic or working title**: What the content is about
- **Content type**: Blog post, landing page, pillar page, guide, whitepaper, etc.
- **Target keyword(s)**: Primary keyword or topic cluster (or ask for research)
- **Target audience**: Who this content is for
- **Funnel stage**: Awareness, consideration, or decision
- **Competitive URLs**: Optional — existing content to outperform
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Research keyword landscape: primary keyword, secondary keywords, related questions
3. Analyze top-ranking content for the target keyword to identify gaps and opportunities
4. Define content angle and unique value proposition versus existing results
5. Build a detailed outline with H2/H3 structure, key points per section, and word count targets
6. Specify on-page SEO requirements: title tag, meta description, URL slug, internal links, schema markup
7. Document voice and tone guidelines specific to this piece
8. Define success metrics: target ranking, traffic, engagement, conversions
## Output
A structured content brief containing:
- Target keyword map (primary, secondary, LSI, questions to answer)
- Content outline with heading hierarchy and key points per section
- Word count target and content format specifications
- Brand voice and tone guidance for this specific piece
- On-page SEO checklist (title, meta, headers, links, schema)
- Visual/media requirements
- Internal and external linking strategy
- Success metrics and measurement plan
## Agents Used
- **content-creator** — Outline structure, angle, voice guidelines, content strategy
- **seo-specialist** — Keyword research, on-page SEO requirements, competitive content analysis
What This Does
Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/content-brief).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user must provide (or will be prompted for):
- Topic or working title: What the content is about
- Content type: Blog post, landing page, pillar page, guide, whitepaper, etc.
- Target keyword(s): Primary keyword or topic cluster (or ask for research)
- Target audience: Who this content is for
- Funnel stage: Awareness, consideration, or decision
- Competitive URLs: Optional — existing content to outperform
How It Works
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Research keyword landscape: primary keyword, secondary keywords, related questions
- Analyze top-ranking content for the target keyword to identify gaps and opportunities
- Define content angle and unique value proposition versus existing results
- Build a detailed outline with H2/H3 structure, key points per section, and word count targets
- Specify on-page SEO requirements: title tag, meta description, URL slug, internal links, schema markup
- Document voice and tone guidelines specific to this piece
- Define success metrics: target ranking, traffic, engagement, conversions
What You Get
A structured content brief containing:
- Target keyword map (primary, secondary, LSI, questions to answer)
- Content outline with heading hierarchy and key points per section
- Word count target and content format specifications
- Brand voice and tone guidance for this specific piece
- On-page SEO checklist (title, meta, headers, links, schema)
- Visual/media requirements
- Internal and external linking strategy
- Success metrics and measurement plan