Campaign Orchestrator
Orchestrate full campaign lifecycle.
Marketing teams lose hours to ad-hoc, inconsistent campaign orchestrator work — Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: digital marketers, marketing managers, growth marketers
Example
"Run /campaign-orchestrator for our brand" → Campaign Orchestrator workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Campaign Orchestrator
# Campaign Orchestrator
## When to Use This Skill
Activate this module when the user's request involves any of the following:
- **Campaign Planning**: Designing a new marketing campaign from brief to launch plan
- **Budget Allocation**: Distributing marketing spend across channels, campaigns, or time periods
- **Channel Mix Optimization**: Selecting and balancing the right marketing channels for a goal
- **Media Planning**: Building a media plan with placements, timing, and spendGet new playbooks like this one
One email a week with new Claude Code workflows. Free, like everything here.
No spam. Unsubscribe anytime.
What This Does
Orchestrate full campaign lifecycle.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/campaign-orchestrator).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
Claude will prompt for the brand context, objective, and any asset references needed to produce the deliverable.
How It Works
Primary Workflow: Campaign Planning & Execution
-
Campaign Brief Development
- Define the SMART objective (Specific, Measurable, Achievable, Relevant, Time-bound)
- Document the target audience (reference existing personas or build lightweight ones)
- Craft the core campaign message and value proposition
- Define the primary CTA and desired conversion action
- Set primary and secondary KPIs with specific targets
- Identify the campaign theme/concept if creative direction is needed
-
Budget Allocation
- Select the allocation model based on available data:
- No historical data: Use 70/20/10 with industry benchmarks
- Some performance data: Use efficiency-ranked allocation
- Mature program with funnel data: Use funnel-weighted allocation
- Build the budget breakdown by channel, by week/month
- Include production costs (creative, landing pages, tools) in the budget
- Set aside 10-15% contingency for mid-campaign optimization
- Define budget reallocation triggers (e.g., "shift budget from Channel A to B if CPA exceeds $X by week 3")
- Select the allocation model based on available data:
-
Channel Strategy & Media Plan
- Select channels based on audience presence, objective fit, and budget constraints
- For each channel, define:
- Targeting parameters
- Ad formats and placements
- Messaging variation (adapt core message to channel context)
- Budget and schedule
- Expected performance (impressions, clicks, conversions, CPA)
- Sequence touchpoints across channels (awareness channels fire first, retargeting follows)
- Design the cross-channel frequency cap strategy
-
UTM & Tracking Setup
- Build the UTM taxonomy for this campaign:
utm_source: Platform (google, facebook, linkedin, email, etc.)utm_medium: Channel type (cpc, social, email, display, etc.)utm_campaign: Campaign name (standardized naming convention)utm_term: Keyword or targeting (for paid search, audience segment)utm_content: Creative variant (ad-a, ad-b, hero-video, etc.)
- Generate all campaign URLs with UTMs applied
- Verify tracking pixels and conversion events are configured
- Test the full tracking chain before launch
- Build the UTM taxonomy for this campaign:
-
Launch Checklist
- Creative assets approved and uploaded
- Landing pages live and tested (load speed, mobile, forms, tracking)
- UTM links verified and click-tested
- Conversion tracking confirmed with test conversions
- Budget and schedules set correctly in all platforms
- Team roles and escalation paths defined
- Monitoring dashboard set up with real-time KPIs
-
In-Flight Optimization
- Define the check-in cadence (daily for first week, then weekly)
- Set optimization triggers and rules (when to pause, scale, or shift)
- A/B test creative and messaging variations
- Monitor for ad fatigue, audience saturation, and competitive interference
- Execute budget reallocation based on pre-defined triggers
-
Post-Mortem & Learning Extraction
- Performance vs. target for every KPI
- Channel-by-channel contribution analysis
- Creative performance ranking
- Audience segment performance
- What worked, what didn't, and why
- Specific recommendations for the next campaign
- Updated benchmarks for future budget allocation
What You Get
A complete, brand-aligned deliverable ready to review, share, or hand off to execution.