Switch Brand
Switch active brand profile.
Marketing teams lose hours to ad-hoc, inconsistent switch brand work — Switch active brand profile. Use when: changing brand context in multi-client or agency workflows. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: digital marketers, marketing managers, growth marketers
Example
"Run /switch-brand for our brand" → Switch Brand workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Switch Brand
# Switch Brand
## When to Use
- User says "switch to [brand name]" or "change brand to..."
- User wants to work on a different client/brand
- User asks to list available brands
## Process
### 1. List Available Brands
Run the setup script to show all configured brands:
```bash
python "scripts/setup.py" --list-brands
```
The currently active brand is marked with `*`.
### 2. Switch Active Brand
When the user selects a brand, run:
```bash
python "scripts/setup.py" --switch-brand BRAND_SLUG
```
### 3. Confirm Switch
After switching, confirm:
- Brand name and slug
- Key profile details (industry, business model, primary channel)
- Remind: "All marketing outputs will now use [brand_name]'s voice, compliance rules, and context."
## If Brand Not Found
- Show the list of available brands
- Offer to create a new brand: "Brand not found. Would you like to create a new profile? Use /dm:brand-setup"
## Multi-Brand Comparison
If the user asks to compare brands, load both profiles and present a side-by-side comparison of key attributes (voice settings, channels, goals).
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What This Does
Switch active brand profile.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/switch-brand).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
Claude will prompt for the brand context, objective, and any asset references needed to produce the deliverable.
How It Works
1. List Available Brands
Run the setup script to show all configured brands:
python "scripts/setup.py" --list-brands
The currently active brand is marked with *.
2. Switch Active Brand
When the user selects a brand, run:
python "scripts/setup.py" --switch-brand BRAND_SLUG
3. Confirm Switch
After switching, confirm:
- Brand name and slug
- Key profile details (industry, business model, primary channel)
- Remind: "All marketing outputs will now use [brand_name]'s voice, compliance rules, and context."
What You Get
A complete, brand-aligned deliverable ready to review, share, or hand off to execution.