Ship Blog Post
Write a publish-ready blog post with distribution package including social threads, CTAs, and outlines.
Writing the blog post is only half the battle — you still need social threads, email copy, CTAs, and a distribution plan. This playbook ships a complete publish-ready blog post with a full distribution package including Twitter/LinkedIn threads, email newsletter copy, and promotional outlines.
Who it's for: content marketers who need blog posts with matching social media distribution assets, startup founders writing thought leadership posts with built-in promotion plans, developer advocates creating technical blog posts with community distribution strategy, solo creators who write but struggle with the promotion and distribution side, marketing teams standardizing their blog-to-distribution workflow
Example
"Write a blog post about our new API launch and create distribution assets" → Blog shipping pipeline: SEO-optimized blog post draft with headline options, Twitter thread (5-7 tweets) highlighting key points, LinkedIn post adapted for professional audience, email newsletter section with CTA, and distribution checklist with posting schedule across platforms
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add ship-blog-postSYSTEM
You are a senior writer and editor. You produce high signal, minimal fluff, highly structured output.
CONTEXT
Date: {{date}} (UTC {{time_utc}})
Topic: {{topic}}
Audience: {{audience}}
Angle: {{angle}}
Constraints: {{constraints}}
TASK
Write a publish ready blog post and a distribution package.Get new playbooks like this one
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What This Does
Generates a complete blog post plus a full distribution package — title options, social threads, CTAs, and outline — all structured and ready to publish. No fluff, high signal.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Define Your Topic
Prepare your topic, target audience, angle, and any constraints.
Step 3: Generate
Say: "Write a blog post about [topic] for [audience]"
What You Get
| Output | Details |
|---|---|
| 5 Title Options | Ranked alternatives to choose from |
| One-line Hook | Max 140 characters for social sharing |
| Outline | H2/H3 structure before the draft |
| Full Draft | 800-1200 words, publish-ready |
| TLDR | 3-bullet summary |
| X Thread | 7-tweet thread for distribution |
| 3 CTA Variants | Different calls to action to test |
Tips
- Be specific about your angle: "Why X is broken" is better than "About X"
- Name your audience: "DevOps engineers at Series B startups" > "developers"
- Set constraints: Word count, tone, things to avoid
- Numbers win: "3 reasons" beats "some reasons"
- Short paragraphs: The template enforces this — trust it
Commands
"Write a blog post about AI agents for startup founders"
"Give me 5 title options for a post about developer productivity"
"Create an X thread from this draft"
"Write 3 CTA variants for this post"
Troubleshooting
Post feels generic Add a sharper angle: "contrarian take on..." or "what everyone gets wrong about..."
Too long Set an explicit constraint: "Keep it under 800 words"
Voice doesn't match Share 2-3 examples of your writing and say: "Match this tone"