Social Strategy
Build social media strategy.
Marketing teams lose hours to ad-hoc, inconsistent social strategy work — Build social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: social media managers, influencer marketing leads, content strategists
Example
"Run /social-strategy for our brand" → Social Strategy workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Social Strategy
# /dm:social-strategy
## Purpose
Build a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.
## Input Required
The user must provide (or will be prompted for):
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What This Does
Build a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/social-strategy).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user must provide (or will be prompted for):
- Platforms: Which social platforms to strategize for (Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, Threads)
- Current state: Existing follower counts, engagement rates, content performance (if available)
- Goals: Growth, engagement, traffic, leads, community building, thought leadership
- Resources: Team size, content creation capacity, tools in use
- Audience: Target audience per platform (or use brand personas)
- Competitors: Social accounts to benchmark against (optional)
How It Works
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Audit current social presence: content mix, posting frequency, engagement patterns, follower quality
- Define 3-5 content pillars aligned with brand expertise and audience interests
- Set platform-specific posting cadence based on algorithm best practices and team capacity
- Design content mix ratios per platform: educational, entertaining, promotional, community, trending
- Build engagement playbook: comment strategy, DM workflows, UGC encouragement, community rituals
- Define growth tactics per platform: hashtag strategy, collaboration, paid boost criteria, cross-promotion
- Create content format recommendations per platform (carousels, reels, stories, threads, lives)
- Set KPIs per platform with realistic growth benchmarks
- Build a 30-day quick-start action plan
What You Get
A structured social media strategy containing:
- Platform-by-platform strategy with rationale for prioritization
- Content pillar framework with example topics per pillar
- Posting cadence calendar with optimal times per platform
- Content format recommendations with performance benchmarks
- Engagement playbook with response templates and escalation rules
- Growth tactics roadmap per platform
- Community management guidelines
- KPI targets and measurement framework per platform
- 30-day quick-start action plan with specific daily/weekly tasks