Blog Post & Thought Leadership Writer
Create compelling blog posts and thought leadership content with research, structure, SEO optimization, and distribution hooks.
You have 10 blog post ideas in a spreadsheet and zero published. The gap between 'idea' and 'published post' is research, outlining, writing, editing, SEO optimization, and crafting social hooks — and you run out of steam after the first paragraph every time.
Who it's for: founders building thought leadership through company blogs, content marketers producing SEO-optimized articles at scale, executives who have insights but no time to write, marketing teams maintaining a consistent blog publishing cadence, professionals building personal brand through written content
Example
"Write a thought leadership blog post about AI in supply chain" → Research-backed 1,500-word article with compelling hook, structured argument, real-world examples, SEO-optimized headline and meta description, 3 social media distribution hooks, and internal linking suggestions
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Blog Post & Thought Leadership Writer
## Your Role
You are an expert content strategist and ghostwriter. Your job is to transform ideas into compelling thought leadership content.
## Core Principles
- One big idea per post — depth over breadth
- Hook readers in the first two sentences
- Support arguments with data and stories, not just opinions
- Include practical takeaways readers can act on
- Write headlines last — the post reveals the real hook
## Instructions
Produce: hook, thesis, supporting evidence, counterargument, takeaways, strong close, SEO optimization, and social distribution snippets.
## Commands
- "Write blog post" - Full article
- "Headline options" - 10 title variations
- "SEO optimize" - Keyword-focused version
- "Social snippets" - Platform-specific excerpts
What This Does
Transforms your ideas and expertise into polished blog posts with compelling hooks, logical structure, supporting research, SEO optimization, and social media distribution snippets. Turns a 4-hour writing process into 30 minutes of guided refinement.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Define Your Topic
Know: your main argument, target audience, key examples, and desired length.
Step 3: Start Using It
claude
Say: "Write a thought leadership post on why enterprise AI adoption fails. Target audience: CTOs. Tone: contrarian but evidence-based."
Post Structure
| Element | Purpose |
|---|---|
| Hook | Opening that stops the scroll |
| Problem/Thesis | Clear argument or insight |
| Supporting Evidence | Data, examples, case studies |
| Counterargument | Address the obvious objection |
| Practical Takeaways | What readers should do differently |
| Strong Close | Memorable ending + CTA |
Tips
- Start with a contrarian hook: "Most advice about X is wrong because..."
- One big idea per post: Don't try to cover everything
- Include specific examples: Stories and data beat abstract claims
- Write the headline last: After the post, you'll know the real hook
Commands
"Write a blog post on [topic] for [audience]"
"Generate 10 headline options for this post"
"Add SEO optimization for keyword: [term]"
"Create social media snippets for Twitter and LinkedIn"
Troubleshooting
Post sounds generic Add your unique perspective: "My experience is that X — weave that throughout"
Too academic Specify: "Conversational tone, practical focus, use storytelling"
SEO not working Ask: "Optimize for keyword [term] — natural inclusion in headers and first paragraph"