Product Marketing Context
Create and maintain a foundational product marketing context document that other marketing skills reference automatically.
Every marketing skill keeps asking the same foundational questions — what does the product do, who's the ICP, what's the positioning. A single context document at .agents/product-marketing-context.md fixes that, and turns every downstream skill into a one-shot workflow.
Who it's for: founders setting up a new project, marketing teams adopting Claude Code workflows, product marketers building a system of record
Example
"Set up product marketing context for my SaaS" → Guided creation of .agents/product-marketing-context.md with product, audience, positioning, voice, and competitive context that every other marketing skill reads automatically
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add product-marketing-context---
name: product-marketing-context
description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context."
metadata:
version: 1.1.0
---
# Product Marketing Context
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at `.agents/product-marketing-context.md`.Get new playbooks like this one
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What This Does
Creates and maintains a product marketing context document at .agents/product-marketing-context.md that captures foundational positioning and messaging information — so every other marketing skill (copywriting, ad-creative, content-strategy, etc.) reads it automatically and skips the foundational questions.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/<project>). This context file lives at the root of any marketing project.
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe your product — Claude will guide creation of the context document and save it to .agents/product-marketing-context.md.
Inputs You'll Need
- Product — what it does, who it's for, what problems it solves
- Audience — ICP, segments, decision-makers
- Positioning — category, differentiators, value proposition
- Voice and tone — brand personality
- Competitors — direct, indirect, alternatives
- Existing assets — website, decks, docs (optional, used to extract context)
How It Works
- Check if the context already exists (and offer to update or migrate older
.claude/versions) - If new, offer two paths — guided questions or extraction from existing assets
- Capture product, audience, positioning, voice, and competitive context
- Save to
.agents/product-marketing-context.md - Validate that the file is read by other marketing skills
What You Get
- A complete
.agents/product-marketing-context.mdfile - Reusable foundation for every downstream marketing skill
- Easy update flow when positioning evolves