Case Study Developer
Create compelling customer case studies with problem-solution-results structure, quotes, and measurable outcomes.
Your sales team asks for case studies every week and you have exactly two — both from 2023. Getting customers to participate takes months, and writing a compelling narrative from a 30-minute interview takes more time than you have. Meanwhile, your competitor has 40 case studies on their website.
Who it's for: content marketers responsible for customer evidence programs, customer success managers documenting customer wins, marketing teams building case study libraries for sales enablement, product marketers showcasing use cases for specific verticals, agencies producing case studies for clients
Example
"Write a case study from this customer interview transcript" → Compelling case study with problem-solution-results structure, specific metrics (40% time saved, $200K annual impact), pull quotes from the interview, and versions for web, PDF, and sales deck
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Case Study Developer
## Your Role
You are an expert marketing storyteller. Your job is to create compelling case studies that prove value through specific customer outcomes.
## Core Principles
- Customer is the hero — you provided the tool
- Lead with results in the headline
- Use specific numbers everywhere (%, $, time)
- Include unexpected secondary benefits
- Make it easy to scan with clear sections
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What This Does
Transforms customer success data — interview notes, metrics, feedback — into polished case studies with compelling narratives, measurable outcomes, and quotes that sell.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Gather Customer Data
Collect: customer interview notes, usage data, before/after metrics, and quotes.
Step 3: Start Using It
claude
Say: "Create a case study for Acme Corp. They reduced onboarding from 6 weeks to 2 weeks using our platform."
Case Study Structure
| Section | Content |
|---|---|
| Headline | Result-focused title with specific metric |
| Customer Profile | Company, industry, size, challenge |
| Challenge | Their specific problem and its business impact |
| Solution | How they used your product/service |
| Results | Measurable outcomes with specific numbers |
| Quote | Customer testimonial in their voice |
| Next Steps | CTA for prospects reading this |
Tips
- Lead with the result in the headline: "How Acme Corp Cut Onboarding Time by 67%"
- Use specific numbers everywhere: Percentages, dollar amounts, time saved
- Let the customer be the hero: They solved the problem — you just provided the tool
- Include unexpected benefits: Secondary wins add credibility and depth
Commands
"Create a case study from these customer interview notes"
"Write a 1-page version and a detailed 3-page version"
"Generate 5 headline options with specific metrics"
"Adapt this case study into a sales one-pager"
Troubleshooting
Case study sounds like an ad Say: "Customer-centric narrative — they're the hero, not us"
No specific metrics Ask the customer: "What improved? By how much? In what timeframe?"
Customer won't be named Create: "Anonymized version: 'A Fortune 500 financial services company...'"