Social Content
Create, schedule, and optimize social content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook — including short-form video.
Posting consistently isn't a strategy. The accounts that grow have a clear point of view, repeatable formats, and a mix of content types — single posts, threads, carousels, short-form video — built for the platform's actual ranking signals, not last year's.
Who it's for: social media managers, founders building personal brand, growth marketers, content creators, B2B marketers
Example
"Build a LinkedIn content plan for our founder" → POV, content pillars, repeatable formats (post, carousel, thread), 30-day calendar, hooks library, and repurposing flow from long-form to social
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add social-content---
name: social-content
description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative."
metadata:
version: 1.3.0
---
# Social Content
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
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What This Does
Helps create engaging social content — single posts, threads, carousels, and short-form video scripts — across LinkedIn, Twitter/X, Instagram, TikTok, Facebook, and YouTube Shorts. Covers content calendars, hook libraries, repurposing, and platform-specific formats.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/social-content).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe the brand or person posting, the platform(s), and the goal.
Inputs You'll Need
- Goals — brand, leads, traffic, community
- Audience — who you want to reach
- Voice — personal brand vs company brand vs both
- Existing content — what's working, what isn't
- Platforms — LinkedIn, Twitter/X, Instagram, TikTok, Facebook, YouTube Shorts
How It Works
- Define point of view and 3–5 content pillars
- Pick repeatable formats per platform (LinkedIn carousel, Twitter thread, Reel hook, etc.)
- Build a hook library tailored to the platform's ranking signals
- Plan 30 days of posts mixing pillars and formats
- Create a repurposing flow (1 long-form → many social pieces)
- Define KPIs per platform
What You Get
- POV + content pillars
- Repeatable format playbook per platform
- 30-day calendar with hooks
- Repurposing flow
- KPIs per platform with what to actually optimize for