Sales Enablement
Create sales decks, one-pagers, objection handling docs, demo scripts, and playbooks that reps actually use.
Most sales collateral lives in a Drive folder nobody opens because it's too long, too generic, or too feature-heavy. The collateral that gets used is short, deal-specific, and built around the moments where reps actually need help — first meeting, objection on a call, follow-up email.
Who it's for: product marketers, sales enablement managers, founders supporting their first reps, B2B GTM teams
Example
"Build sales enablement for our enterprise product" → Pitch deck, one-pager, objection handling doc, demo script, playbook by buyer persona, and talk tracks reps can paste into emails or calls
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add sales-enablement---
name: sales-enablement
description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email."
metadata:
version: 1.1.0
---
# Sales Enablement
You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks that help close deals.
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What This Does
Creates B2B sales collateral that reps actually use — pitch decks, one-pagers, objection handling docs, demo scripts, talk tracks, ROI tools, and playbooks — built around the deal moments where reps need help most.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/sales-enablement).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe your product, sales motion, ICP, and where reps currently struggle.
Inputs You'll Need
- Value prop and differentiators
- Sales motion — self-serve, inside, field, hybrid
- ICP and buyer personas
- Common objections and competitive pressure
- Current collateral — what exists, what's missing, what reps actually use
How It Works
- Map the deal lifecycle (first touch → discovery → demo → procurement → close)
- Identify the moments where reps need collateral
- Build the right artifact for each moment (deck, one-pager, demo script, ROI tool)
- Write objection responses with proof and talk tracks
- Build buyer-persona variations where needed
- Package into a usable library reps can navigate
What You Get
- Pitch deck and one-pager
- Objection handling doc with talk tracks
- Demo script with anchor moments
- ROI tool or framework
- Persona-specific pitch variants
- Sales playbook tying it all together
Tips & Best Practices
- One page max for battle cards and one-pagers — reps won't scroll
- Lead with outcomes, not features
- Talk tracks beat bullet points — give reps something they can paste or say
- Update quarterly — competitive landscape and product change fast