$ ls playbooks/

Marketing & Content

Signup Flow CRO

Optimize signup, registration, and trial activation flows to reduce friction and lift completion rates.

10 minutes

Marketing & Content

Site Architecture

Plan website page hierarchy, navigation, URL structure, and internal linking — for users and SEO.

15 minutes

Marketing & Content

Social Content

Create, schedule, and optimize social content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook — including short-form video.

10 minutes

Developer Tools

Skill Autoresearch Optimizer

Autonomously optimize any Claude Code skill by running it dozens of times, scoring outputs against binary evals, and mutating the prompt until quality climbs.

15 minutes

Advanced

Skill Authoring Workflow

Turn raw PM content into a compliant, publish-ready Claude skill via 6 phases (preflight → generate → tighten → validate → integrate → package) using repo-native scripts.

60-90 minutes per skill

Storyboard (6-Frame Narrative)

Create a 6-frame visual storyboard (character → problem → "oh crap" moment → solution → "aha" moment → life after) — narrative for stakeholder alignment, concept reviews, and empathy-building.

60-90 minutes

TAM/SAM/SOM Calculator

Calculate Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market with explicit assumptions, citations, and 1-3 year projections — defensible market sizing for investors, execs, and PMF validation.

60-90 minutes

User Story Mapping Workshop

Facilitated 5-question Jeff Patton story mapping workshop — backbone activities, prioritized tasks, walking-skeleton MVP, and 3 release slices for end-to-end incremental delivery.

90-120 minutes

User Story Mapping (Component)

Hierarchical story map template — segment → persona → narrative → activities → steps → tasks — left-to-right user journey with vertical priority for MVP planning and gap identification.

60-90 minutes

User Story Splitting (8 Patterns)

Break epics and oversized stories into independently deliverable slices using the Lawrence & Green 8-pattern framework — workflow, business rules, data, AC complexity, major effort, dependencies, DevOps, TADs.

30-45 minutes

User Story (Mike Cohn + Gherkin)

Translate user needs into testable, outcome-focused user stories combining Mike Cohn's "As a / I want / so that" with Gherkin Given/When/Then acceptance criteria.

15-30 minutes

Developer Tools

Vibe Skill Creator

Build world-class Claude skills through a guided 10-step conversation — explore where Claude fails by default, research the domain, draft, self-critique, test on a real scenario, and iterate until the skill actually improves output.

10 minutes

Market Research

Validate Your Business Idea

Pressure-test a business idea before you build. Uses red flags, green flags, and the 'validation happens through selling, not building' principle from The Minimalist Entrepreneur.

5 minutes