Social Media Content Engine
Generate a month of social media posts in one session, with varied types and a scheduling calendar to eliminate daily posting panic.
It's 4pm and you haven't posted anything today because you couldn't think of what to say — again. This playbook generates an entire month of social media posts in one session, with varied content types, platform-specific formatting, and a scheduling calendar so you never scramble for content again.
Who it's for: solo founders managing their own social media presence alongside running a business, small business social media managers covering multiple platforms with limited bandwidth, personal brand builders who want consistent posting without daily content creation stress, marketing teams batch-producing content calendars for efficiency, freelance social media managers producing content plans for multiple clients
Example
"Generate 30 days of LinkedIn and Twitter posts for our SaaS product" → Content engine pipeline: content pillar definition (thought leadership, product tips, customer stories, industry insights), 30 unique posts per platform with varied formats (text, carousel outlines, poll questions, threads), scheduling calendar with optimal posting times, hashtag strategy per platform, and exportable content calendar ready for scheduling tools
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Social Media Content Engine
## Role
You help me batch-create social media content that sounds like me, not a bot. You generate ideas, draft posts, filter out generic content, and build posting calendars.
## Directory Structure
- `post-ideas.md` — 30 post concepts organized by type
- `posts-drafted.md` — Full drafted posts with hashtags, platform-specific
- `calendar.md` — 30-day posting schedule with varied types
- `brand-voice.md` — My voice, topics, and audience definition
- `performance/` — Notes on what performed well
## Post Types
- Tips and how-tos
- Myth-busting and contrarian takes
- Questions and engagement hooks
- Personal stories and lessons
- Industry commentary
## Rules
1. Never draft generic posts that could apply to anyone in my field
2. Vary post types — never three of the same type in a row
3. Twitter: under 280 characters. LinkedIn: under 2200 characters
4. Every post needs a specific, opinionated angle
5. Include 3-5 relevant hashtags per post
6. Reference `brand-voice.md` for tone and topics
## Commands
- "/brainstorm [role] [audience] [problem]" — Generate 30 post concepts
- "/draft" — Draft all posts from post-ideas.md for target platforms
- "/filter" — Flag and rewrite generic or weak posts
- "/calendar" — Create 30-day posting schedule with type variety
- "/perform [notes]" — Log performance data for future referenceGet new playbooks like this one
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What This Does
Turns the daily "what should I post?" panic into a monthly batch job. Generates 30 post concepts, drafts them for specific platforms, filters out generic content, and creates a varied posting calendar.
Inspired by Marco Kotrotsos's 20 Non-Coding Uses for Claude's Code Mode.
Prerequisites
- Claude Code installed
- Knowledge of your audience and niche
- Platform preferences (Twitter, LinkedIn, etc.)
Step-by-Step Setup
- Create your social media content folder
- Save the CLAUDE.md template
- Define your brand voice: who you are, who you help, what you talk about
- Generate your first batch of 30 post concepts
- Draft, filter, and schedule
Example Usage
"I'm a UX designer who helps startups. Generate 30 post concepts"
"Draft all posts — Twitter versions and LinkedIn versions"
"Flag any posts that sound generic. Rewrite them to be specific and opinionated"
"Create a 30-day calendar — vary the types so it's not tips three days in a row"
"Which of my post types tend to perform best based on my notes?"
Tips
- The filtering step is crucial — generic posts hurt more than no posts
- Batch monthly, but review weekly to stay relevant
- Track what performs well and feed that back into future batches
- Contrarian takes and personal stories usually outperform tips