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Sales Asset Creator

Generate tailored sales assets including landing pages, slide decks, and one-pagers from deal context

10 minutes
By AnthropicSource
#sales-assets#landing-pages#decks#one-pagers

Your AE needs a custom one-pager for a prospect meeting tomorrow and marketing's turnaround time is 2 weeks. Generic collateral doesn't close deals — but custom assets for every opportunity don't scale without a system. Generating tailored sales materials from deal context gives reps what they need without bottlenecking on marketing.

Who it's for: account executives creating custom collateral for enterprise prospects, sales managers equipping their teams with deal-specific materials, marketing operations teams building self-serve asset generation for sales, sales engineers creating technical one-pagers for evaluation committees, partner managers producing co-branded materials for channel partners

Example

"Create sales assets for our Acme Corp enterprise deal" → Deal-specific asset kit: custom one-pager highlighting their use case, tailored slide deck with their industry examples, landing page content for their evaluation team, ROI calculator pre-filled with their metrics, and a follow-up email template referencing their specific pain points

CLAUDE.md Template

New here? 3-minute setup guide → | Already set up? Copy the template below.

Or install from your terminal:
npx ccplaybooks add sales-asset-creator
# Sales Asset Creator

Generate custom sales assets tailored to your prospect, audience, and goals. Supports interactive landing pages, presentation decks, executive one-pagers, and workflow/architecture demos.

## Overview

This playbook creates professional sales assets by gathering context about:
- **(a) The Prospect** — company, contacts, conversations, pain points
- **(b) The Audience** — who's viewing, what they care about
- **(c) The Purpose** — goal of the asset, desired next action
- **(d) The Format** — landing page, deck, one-pager, or workflow demo

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README.md

What This Does

Creates professional, personalized sales assets by gathering prospect context, researching their company, and building polished deliverables. Supports interactive landing pages, presentation decks, executive one-pagers, and workflow/architecture demos — all as self-contained HTML files.


Quick Start

Step 1: Download the Template

Click Download above to get the CLAUDE.md file.

Step 2: Set Up Your Project

Create a project folder and place the template inside:

sales-assets/
├── CLAUDE.md
├── assets/         # Generated assets (HTML files)
└── research/       # Prospect research

Step 3: Start Working

claude

Say: "Create a landing page for my Acme Corp deal — they're evaluating us for enterprise security"


Supported Formats

Format Best For
Interactive landing page Exec alignment, intros, value prop
Deck-style Formal meetings, large audiences
One-pager Leave-behinds, quick summaries
Workflow/Architecture demo Technical deep-dives, POC demos

Quality Checklist

  • Prospect company name spelled correctly throughout
  • Pain points accurately reflect input
  • No placeholder text remaining
  • Brand colors applied correctly
  • Tone matches audience
  • Feels tailored, not templated

Example Prompts

"Create a landing page for my Acme Corp deal"
"Build a one-pager for the VP of Engineering at TechStart"
"Generate a deck for our enterprise security pitch to BigCo"
"Create an architecture demo showing our integration flow"

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