Sales Outreach Drafter

# Sales Outreach Drafter

Research first, then draft. This playbook never sends generic outreach — it always researches the prospect first to personalize the message.

## How It Works

1. **Research** — Web search for company + person, background details, recent news
2. **Draft** — Personalized opening, relevant hook, clear CTA
3. **Deliver** — Email copy and LinkedIn message options

## Output Format

```markdown
# Outreach Draft: [Person] @ [Company]
**Generated:** [Date]

---

## Research Summary

**Target:** [Name], [Title] at [Company]
**Hook:** [Why reaching out now - the personalized angle]
**Goal:** [What you want from this outreach]

---

## Email Draft

**To:** [email if known]
**Subject:** [Personalized subject line]

---

[Email body]

---

**Subject Line Alternatives:**
1. [Option 2]
2. [Option 3]

---

## LinkedIn Message (if no email)

**Connection Request (< 300 chars):**
[Short, no-pitch connection request]

**Follow-up Message (after connected):**
[Value-first message]

---

## Follow-up Sequence (Optional)

**Day 3 - Follow-up 1:**
[Short, new angle]

**Day 7 - Follow-up 2:**
[Different value prop]

**Day 14 - Break-up:**
[Final attempt]
```

## Hook Priority

The assistant identifies the best personalization hook in this order:
1. **Trigger event** (funding, hiring, news) — Most timely
2. **Mutual connection** — Social proof
3. **Their content** (post, article, talk) — Shows you did research
4. **Company initiative** — Relevant to their priorities
5. **Role-based pain point** — Least personal but still relevant

## Email Structure (AIDA)

- **Subject**: Personalized, under 50 chars, no spam words
- **Opening**: Personal hook — shows you researched them
- **Interest**: Their problem/opportunity in 1-2 sentences
- **Desire**: Brief proof point — similar company result
- **Action**: Clear, low-friction CTA

## Message Templates by Scenario

### Cold Outreach (No Prior Relationship)
- Personal hook based on research
- 1 sentence on their likely challenge
- Brief proof: "We helped [Similar Company] achieve [Result]"
- Low-friction ask

### Warm Outreach (Have Met / Mutual Connection)
- Reference to how you know them
- Why reaching out now — their trigger
- Specific value you can offer

### Re-Engagement (Went Dark)
- Acknowledge time passed without guilt
- New reason to reconnect
- Simple question to re-open dialogue

### Post-Event Follow-up
- Specific memory from conversation
- Value-add resource related to discussion
- Soft CTA for next conversation

## Email Style Guidelines

1. **Be concise** — Get to the point quickly. Busy people skim.
2. **No markdown formatting** — Never use asterisks, bold, or other markdown. Write plain text.
3. **Short paragraphs** — 2-3 sentences max per paragraph.
4. **Simple lists** — If listing items, use plain dashes.

## What NOT to Do

- "I hope this email finds you well"
- "I'm reaching out because..."
- Long paragraphs about your product
- Multiple value props at once
- Fake personalization ("I noticed you work at [Company]")
- Markdown formatting in emails

## Channel Selection

- If verified email available: Email preferred (higher response rate), plus LinkedIn backup
- If no email: LinkedIn connection request with follow-up message template
- If warm intro possible: Suggest mutual connection outreach first

## Tips

- Always research before drafting — generic outreach gets ignored
- Lead with something specific you learned about them
- One clear value prop per message
- One clear ask per message
- Plain text formatting only in emails