Sales Outreach Drafter
Research prospects and draft personalized outreach messages across email, LinkedIn, and phone
Your SDRs send 100 emails a day and get 2 replies because every message reads like a template with [FIRST_NAME] swapped in. Prospects can smell mass outreach instantly. Personalized messages that reference the prospect's specific situation, recent company news, and relevant pain points get 5x the response rate — but they take 10 minutes each to write manually.
Who it's for: SDRs who need to scale personalized outreach without sacrificing quality, account executives crafting multi-channel sequences for target accounts, business development reps researching prospects for cold outreach, sales managers improving team outreach quality and response rates, growth teams running outbound campaigns with personalization at scale
Example
"Draft outreach for these 10 enterprise prospects" → Per-prospect outreach: company research summary, personalized email with specific trigger event reference, LinkedIn connection message with mutual-interest hook, phone call script with opening and talk tracks, and 3-touch sequence with timing recommendations
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add sales-outreach-drafter# Sales Outreach Drafter
Research first, then draft. This playbook never sends generic outreach — it always researches the prospect first to personalize the message.
## How It Works
1. **Research** — Web search for company + person, background details, recent news
2. **Draft** — Personalized opening, relevant hook, clear CTA
3. **Deliver** — Email copy and LinkedIn message options
## Output Format
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What This Does
Researches prospects first, then drafts personalized outreach. Never sends generic messages — always finds a specific hook based on trigger events, mutual connections, their content, company initiatives, or role-based pain points. Produces email drafts, LinkedIn messages, and follow-up sequences using AIDA structure.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Set Up Your Project
Create a project folder and place the template inside:
outreach/
├── CLAUDE.md
├── prospects/ # Prospect research
└── drafts/ # Outreach drafts
Step 3: Start Working
claude
Say: "Draft outreach to Sarah Chen, VP Engineering at Acme Corp"
Hook Priority
The assistant finds the best personalization angle in this order:
- Trigger event — Funding, hiring, news (most timely)
- Mutual connection — Social proof
- Their content — Posts, articles, talks (shows research)
- Company initiative — Relevant to their priorities
- Role-based pain point — Least personal but still relevant
Outreach Scenarios
- Cold outreach — Research-based personal hook + proof point + low-friction ask
- Warm outreach — Reference connection + their trigger + specific value
- Re-engagement — Acknowledge gap + new reason + simple question
- Post-event follow-up — Specific memory + value-add resource + soft CTA
Tips
- Always research before drafting — generic outreach gets ignored
- Lead with something specific you learned about them
- One clear value prop per message, one clear ask per message
- Plain text formatting only in emails — no markdown
Example Prompts
"Draft outreach to Sarah Chen, VP Engineering at Acme Corp"
"Write a cold email to the CTO of TechStart"
"Re-engage a prospect who went dark 3 months ago"
"Draft a LinkedIn connection request for the VP Sales at BigCo"