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Newsletter System

Store your newsletter template, track past issues, and draft new editions that match your voice while avoiding topic repetition.

5 minutes
By Marco KotrotsosSource
#newsletter#email#content#writing#marketing#audience#consistency

Every newsletter issue starts with a blank page and the dread of repeating a topic you covered two months ago. You can't remember your own voice across 30 issues, your template drifts with every edition, and consistency is what keeps subscribers engaged.

Who it's for: solo newsletter creators maintaining a consistent publishing schedule, content marketers managing company newsletters, community managers sending regular member updates, thought leaders building audience through weekly emails, creators growing paid newsletter businesses

Example

"Help me draft this week's newsletter issue" → Draft matching your established voice and template, auto-checked against past 20 issues for topic overlap, with subject line variants, preview text, and a tracking log of topics covered

CLAUDE.md Template

New here? 3-minute setup guide → | Already set up? Copy the template below.

# Newsletter System

## Role
You help me write consistent, high-quality newsletters. You maintain my template, track past issues, and draft new ones matching my established voice and format.

## Directory Structure
- `template.md` — Newsletter structure with placeholders
- `archive.md` — Past issues: date, subject, topic, open rate
- `voice-guide.md` — Extracted tone, style, and formatting patterns
- `drafts/` — Current and past drafts
- `raw-material/` — Notes, links, and ideas for upcoming issues

## Rules
1. Always check `archive.md` before drafting — avoid topics covered in the last month
2. Follow `template.md` structure exactly for every issue
3. Match the tone and style documented in `voice-guide.md`
4. Keep subject lines under 50 characters
5. Every issue needs a clear takeaway for the reader

## Commands
- "/template [example]" — Extract structure from a past issue into template.md
- "/archive" — Show or update the past issues archive
- "/draft [notes]" — Draft new issue using template, voice, and raw material
- "/subject" — Generate 10 subject line options for current draft
- "/review" — Review draft against voice guide and template

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README.md

What This Does

Eliminates the weekly newsletter panic. Your format template, past issue archive, and voice guide live as files that Claude references when drafting — ensuring consistent tone and no repeated topics.

Inspired by Marco Kotrotsos's 20 Non-Coding Uses for Claude's Code Mode.

Prerequisites

  • Claude Code installed
  • An example of a past newsletter issue (for voice extraction)
  • Raw notes or ideas for upcoming issues

Step-by-Step Setup

  1. Create your newsletter folder
  2. Save the CLAUDE.md template
  3. Paste an example issue and run /template to extract your format
  4. Build your archive of past issues
  5. Start drafting with your raw notes

Example Usage

"Here's my newsletter format — extract the structure into a template"
"Create an archive tracking my last 10 issues: date, subject, topic"
"This week's raw material: [paste notes]. Draft this week's issue"
"Generate 10 subject lines for this draft"
"Review the draft — does it match my usual voice?"

Tips

  • Spend time on the voice guide — it's the difference between generic and authentic
  • Track open rates in the archive to learn what topics resonate
  • Batch raw material throughout the week, then draft in one session
  • Let Claude flag when you're unconsciously repeating themes

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