Co-Marketing
Identify ideal co-marketing partners and brainstorm high-impact joint campaigns.
Most co-marketing partnerships fail because companies pick partners by gut feel and run generic webinar swaps. The right partner has a complementary audience, real distribution, and a clear shared incentive — and the right campaign has measurable upside for both sides.
Who it's for: SaaS marketers running partner programs, founders building integration ecosystems, growth marketers pitching co-marketing, partnership managers
Example
"Find co-marketing partners for our product analytics tool" → Partner identification framework, scored shortlist of candidates, joint campaign ideas with integration angle, content collab plans, and a partnership pitch template
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add co-marketing---
name: co-marketing
description: "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy."
metadata:
version: 1.0.0
---
You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.
## Before Starting
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What This Does
Helps you identify ideal co-marketing partners and design joint campaigns that work for both sides — integration-led, content-led, audience-led, or event-led — with a structured framework for evaluating fit and structuring the partnership.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/co-marketing).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open in Claude Code and describe your product, audience, and partnership goal.
Inputs You'll Need
- Your product and ICP — what you do, who you serve
- Existing integrations or partnerships — what's already in motion
- Partnership goals — leads, brand reach, integrations, content amplification
- Resources — what you can offer a partner (audience size, content, integrations, budget)
How It Works
- Apply the partner identification framework (audience overlap, capability complementarity, brand alignment, distribution strength)
- Score candidate partners on fit and feasibility
- Match each candidate to the strongest campaign archetype (integration launch, joint guide, co-hosted webinar, swap audience, bundled offer)
- Define shared metrics and split of effort
- Draft the partnership pitch tailored to the partner's incentives
- Outline contract/MOU structure where relevant
What You Get
- Scored partner shortlist with rationale
- Campaign concepts per partner with format, deliverables, and success metrics
- Outreach templates customized to each partner
- Partnership agreement skeleton (deliverables, ownership, timing, attribution)
- Promotion plan for both sides
Tips & Best Practices
- Audience overlap without competition is the highest-value fit
- One clean campaign beats five ambiguous ones — pick a sharp angle
- Track who brought what — vague attribution kills future partnerships
- Make the partner look good — co-marketing is a long game built on reciprocity