Community Marketing
Design, launch, and grow online communities that drive product growth and brand loyalty.
Most company-run communities are ghost towns because they're built before there's a reason to gather. Real community-led growth starts with a clear member promise, a tight ICP, and rituals that compound — not a Discord with 200 channels and zero conversation.
Who it's for: community managers, growth marketers, founders building community-led growth, brand strategists, customer success leads
Example
"Help me build a Slack community for our analytics product" → Member promise and ICP, platform choice rationale, launch playbook for 0–100 members, engagement rituals, moderation rules, and metrics tied to retention/activation/advocacy
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add community-marketing---
name: community-marketing
description: "Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\""
metadata:
version: 1.0.0
---
# Community Marketing
You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.
## Before You StartGet new playbooks like this one
One email a week with new Claude Code workflows. Free, like everything here.
No spam. Unsubscribe anytime.
What This Does
Helps you design a community strategy that creates genuine value for members and drives measurable business outcomes — covering platform choice, launch playbooks, engagement rituals, moderation, ambassador programs, and the community flywheel.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/community).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe your product, stage, and community goal — Claude will design or audit a community strategy.
Inputs You'll Need
- Product or brand — what it does, who uses it
- Platform(s) — Discord, Slack, Circle, Reddit, Facebook Groups, forum
- Stage — pre-launch, 0–100, 100–1k, scaling, established
- Primary goal — retention, activation, word-of-mouth, support deflection, product feedback, revenue
- Ideal community member — role, motivation, what they hope to get from joining
How It Works
- Define the member promise and ICP — why someone joins and stays
- Choose the right platform for your stage and behavior pattern
- Design the structure (channels, rooms, onboarding, rules)
- Plan launch sequencing (founding members → broader invite → public)
- Build engagement rituals (weekly threads, AMAs, member spotlights)
- Set up moderation, escalation, and tone of voice
- Tie community metrics to business outcomes (retention, advocacy, NPS, referrals)
What You Get
- Community strategy document with member promise, ICP, and platform rationale
- Launch playbook with sequenced milestones
- Engagement calendar and ritual templates
- Moderation guide and code of conduct
- Ambassador / power-user program framework
- KPI dashboard tied to business outcomes