$ ls playbooks/

Marketing & Content

Sales Enablement

Create sales decks, one-pagers, objection handling docs, demo scripts, and playbooks that reps actually use.

Developer Tools

Who Built This Before Me

Check whether your project, tool, library, or product idea has already been built — before you invest a weekend or a quarter in it.

5 minutes

PESTEL Analysis

Systematic macro-environmental analysis across Political, Economic, Social, Technological, Environmental, and Legal factors — for market entry, strategic planning, and risk assessment.

30 minutes

Proof of Life Probe Advisor

Pick the right PoL probe (Feasibility, Task-Focused, Narrative, Synthetic Data, Vibe-Coded) based on hypothesis, risk, and timeline — match the cheapest prototype to the harshest truth.

10 minutes

Proof of Life (PoL) Probe

Define and document a lightweight, disposable validation artifact designed to surface harsh truths before expensive development — the artifact template that pairs with pol-probe-advisor.

Positioning Statement (Geoffrey Moore)

Fill in the For/that need/is a/that + Unlike/provides template from Crossing the Chasm — forces hard choices about target, category, need, and defensible differentiation.

Positioning Workshop

Run a structured 5-question discovery (target → need → category → benefit → differentiation) that outputs a Geoffrey Moore positioning statement — not a brainstorm, a forcing function for hard choices.

90 minutes

PRD Development

Build a structured PRD that connects problem, users, solution, and success criteria across 8 phases — from scattered Slack threads to engineering-ready document for major initiatives.

2-3 days

Press Release (Amazon Working Backwards)

Write a customer-perspective press release before building — Amazon's Working Backwards forcing function for clarity. If you can't write a compelling PR, the idea may be weak.

60 minutes

Prioritization Framework Advisor

Pick the right prioritization framework (RICE, ICE, Value/Effort, Kano, Buy-a-Feature) based on product stage, team context, decision needs, and data availability — avoid framework whiplash.

30 minutes

Problem Framing Canvas (MITRE)

Run MITRE's three-phase canvas — Look Inward (your biases), Look Outward (who's affected and who's left out), Reframe (problem + How Might We) — to solve the right problem before solutions.

60-90 minutes

Problem Statement (User-Centered)

Write an empathy-driven problem statement (I am / Trying to / But / Because / Which makes me feel) that frames product work around user outcomes — not feature requests or business symptoms.

30 minutes

Beginner

20-30 minutes per practice answer

Product Sense Interview Answer

Six-part spine (clarify → rationale → goal → segmentation → pain → solution) for PM product-sense interviews — sound thoughtful out loud instead of over-scripted on paper.

Recommendation Canvas (AI Product)

10-component canvas for evaluating AI product proposals — business + customer outcomes, hypothesis with tiny experiments, PESTEL risks, value justification, SMART metrics, and next steps.

90-120 minutes

Roadmap Planning

Build an outcome-driven roadmap across 5 phases (gather inputs → define epics → prioritize → sequence → communicate) with hypotheses, RICE scores, and stakeholder alignment.

1-2 weeks

SaaS Economics & Efficiency Metrics

PM-focused reference for unit economics (CAC, LTV, payback, contribution margin) + capital efficiency (burn, runway, OpEx) + ratios (Rule of 40, magic number) — with cash-trap pitfalls.

30-60 minutes

SaaS Revenue & Growth Metrics

PM reference for revenue + retention metrics — MRR/ARR, ARPU/ARPA, ACV, churn (logo + revenue), NRR, expansion, quick ratio — with cohort analysis and 10 most common pitfalls.

30-60 minutes

VP/CPO Readiness Advisor

Adaptive coaching for the Director-to-VP and VP-to-CPO transition — Three Ps diagnostic, Empowerment Myth, paradigm shift, alliance building, and 4 branches (preparing, interviewing, newly landed, recalibrating).

20-30 minutes

Workshop Facilitation Protocol

Canonical multi-turn facilitation pattern for interactive PM workshops and advisors — one question per turn, progress labels, entry modes, and decision-point recommendations.

varies by workshop

Productivity

Processize Before You Productize

Turn any product idea into a manual process you can deliver today — before writing a line of code. Document the 'magic piece of paper,' charge for it, then automate only what you've proven works.

10 minutes

Beginner

Sales & Revenue

Pipeline Update

Update CRM pipeline.

Marketing & Content

Pr Pitch

Create media pitch packages.

Marketing & Content

Pricing Test

Test pricing strategies with synthetic data.