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Product ManagementIntermediate

Opportunity Solution Tree (OST)

Teresa Torres' discovery framework: desired outcome → 3 opportunities → 3 solutions each → POC selection with feasibility/impact/market fit scoring and experiment design.

20 minutes
By communitySource
#discovery#ost#continuous-discovery#teresa-torres#prioritization#experiments

Your stakeholder asked for feature X, the exec team wants feature Y, and your backlog already has feature Z — but none of them connect to a business outcome you can actually move. The OST forces the conversation upstream: what outcome are we driving, which three customer problems matter most, and what's the cheapest experiment to learn before building anything?

Who it's for: PMs running discovery, teams adopting continuous discovery, product leads clarifying vague OKRs, founders moving from feature requests to outcomes, UX leads structuring problem-solution exploration

Example

"Build an OST for increasing trial-to-paid conversion from 15% to 25%" → 3 opportunities (no value in trial, pricing unclear, free plan good enough) + 3 solutions each (guided checklist, time-to-value triggers, concierge onboarding) + POC scoring table + A/B test plan

CLAUDE.md Template

New here? 3-minute setup guide → | Already set up? Copy the template below.

Or install from your terminal:
npx ccplaybooks add opportunity-solution-tree
# Opportunity Solution Tree (OST)

Build a Teresa Torres-style Opportunity Solution Tree by extracting target outcomes from stakeholder requests, generating opportunity options (problems to solve), mapping potential solutions, and selecting the best proof-of-concept (POC) based on feasibility, impact, and market fit. Move from vague requests to structured discovery — avoiding feature-factory syndrome and premature solution convergence.

Not a roadmap generator — a structured discovery process that outputs validated opportunities with testable solution hypotheses.

## What is an OST?

Visual framework (from Teresa Torres, *Continuous Discovery Habits*) connecting:

```
         Desired Outcome (1)

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README.md

What This Does

Two-phase structured discovery: Phase 1 builds the OST (outcome → 3 opportunities → 3 solutions per opportunity → 9 total solutions), Phase 2 selects the POC using feasibility/impact/market fit scoring and picks an experiment (A/B, prototype, concierge).

Built on Teresa Torres' Continuous Discovery Habits. Pairs with problem-statement, jobs-to-be-done, epic-hypothesis, and discovery-interview-prep.


Quick Start

mkdir -p ~/Documents/OST
mv ~/Downloads/CLAUDE.md ~/Documents/OST/
cd ~/Documents/OST
claude

Provide the stakeholder request, existing context (OKRs, customer research, usage data), and desired outcome. Claude walks through both phases and delivers a complete OST + POC plan.


The Structure

Outcome (1)
    ↓
Opportunity × 3
    ↓
Solution × 3 per opportunity (9 total)
    ↓
POC selection (score feasibility + impact + market fit)
    ↓
Experiment (A/B, prototype, concierge)

POC Scoring Rubric

Dimension 1 3 5
Feasibility Months of work Weeks Days
Impact Minimal outcome movement Moderate Major shift
Market Fit Customers don't care Nice-to-have Actively request

Pick the solution balancing all three — not just the highest total.


Tips & Best Practices

  • Opportunities are problems, not solutions in disguise. "We need a mobile app" is not an opportunity.
  • Force 3+ solutions per opportunity. One solution = stakeholders already decided.
  • Make outcomes measurable. "Improve UX" is uncheckable; "NPS 30 → 50" is a decision.
  • Cap exploration at 3×3. Analysis paralysis kills the framework.
  • Every solution maps to an experiment. No experiment = no OST, just a wish list.

Common Pitfalls

  • Opportunities disguised as solutions ("we need dark mode")
  • Jumping to one solution without divergence
  • Vague, unmeasurable outcomes
  • Skipping experiment design ("let's just build it")
  • Generating 20 opportunities and 50 solutions with no POC selection

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