Email Sequence Designer
Design multi-email nurture sequences with copy, timing, and branching logic
Your drip campaign is 3 emails that say 'just checking in' with no branching, no personalization, and no exit conditions. Half your list gets emails about features they already use. Sequences should adapt to behavior, not blast on a timer.
Who it's for: email marketers designing automated drip campaigns, SaaS marketers building onboarding sequences, sales teams creating lead nurture flows, retention marketers reducing churn with re-engagement sequences, growth teams A/B testing email funnels
Example
"Design a lead nurture sequence for enterprise prospects" → 12-email sequence with full copy, subject lines, optimal send timing, branching logic (opened vs. didn't, clicked vs. didn't), exit conditions, A/B test suggestions, and a visual flow diagram
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add email-sequence-designer# Email Sequence Designer
Design and draft complete email sequences with full copy, timing, branching logic, and performance benchmarks for any lifecycle or campaign use case.
## Inputs
Gather the following from the user. If not provided, ask before proceeding:
1. **Sequence type** -- one of:
- Onboarding
- Lead nurture
- Re-engagementGet new playbooks like this one
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What This Does
Designs and drafts complete multi-email sequences with full copy, subject lines, timing, branching logic, exit conditions, and performance benchmarks. Supports onboarding, lead nurture, re-engagement, win-back, product launch, event follow-up, upgrade/upsell, and educational drip sequences -- with A/B test suggestions and flow diagrams.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Set Up Your Project
Create a project folder and place the template inside:
email-sequences/
├── CLAUDE.md
├── sequences/ # Completed sequence designs
├── copy/ # Individual email drafts
└── analytics/ # Performance tracking
Step 3: Start Working
claude
Say: "Design a 5-email onboarding sequence for new free trial users"
Supported Sequence Types
| Type | Emails | Duration | Typical Goal |
|---|---|---|---|
| Onboarding | 5-7 | 14-21 days | Activate new users |
| Lead Nurture | 4-6 | 3-4 weeks | Convert leads to customers |
| Re-engagement | 3-4 | 10-14 days | Bring back inactive users |
| Win-back | 3-5 | 30 days | Recover churned customers |
| Product Launch | 4-6 | 2-3 weeks | Drive adoption of new features |
| Event Follow-up | 3-4 | 7-10 days | Convert event attendees |
| Upgrade/Upsell | 3-5 | 2-3 weeks | Expand existing accounts |
| Educational Drip | 5-8 | 4-6 weeks | Build authority and trust |
Performance Benchmarks
| Metric | Onboarding | Lead Nurture | Re-engagement | Win-back |
|---|---|---|---|---|
| Open rate | 50-70% | 20-30% | 15-25% | 15-20% |
| Click-through rate | 10-20% | 3-7% | 2-5% | 2-4% |
| Conversion rate | 15-30% | 2-5% | 3-8% | 1-3% |
| Unsubscribe rate | <0.5% | <0.5% | 1-2% | 1-3% |
What Gets Delivered
Each sequence includes:
- Sequence overview table with subject lines, timing, and conditions
- Full email drafts with 2-3 subject line options, preview text, body copy, and CTAs
- Flow diagram showing branching paths and exit points
- Branching logic with conditions, exits, and suppression rules
- A/B test suggestions with measurement criteria
- Metrics to track at both per-email and sequence levels
Example Prompts
"Design a 5-email onboarding sequence for new free trial users"
"Create a lead nurture drip campaign for marketing managers"
"Build a win-back sequence for customers who churned last quarter"
"Design an email sequence for our product launch next month"
"Create a re-engagement sequence with branching based on open behavior"