Content Strategy
Plan content that drives traffic, builds authority, and generates leads — searchable, shareable, or both.
'What should I write about?' is the question that kills more content programs than any other. The fix isn't more brainstorming — it's a strategy that ties topics to customer pain, search demand, and business goals so every piece earns its slot in the calendar.
Who it's for: content marketers, SEO managers, founders building content engines, content strategists, growth marketers
Example
"Build a 90-day content strategy for our developer tool" → Topic clusters, pillar pages, a prioritized editorial calendar with keyword targets and goals per piece, distribution plan, and measurement framework
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add content-strategy---
name: content-strategy
description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.
metadata:
version: 1.1.0
---
# Content Strategy
You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
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What This Does
Plans content that is searchable, shareable, or both — turning vague "we should blog more" energy into a structured strategy with topic clusters, an editorial calendar, and goals tied to traffic, authority, and leads.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/content-strategy).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Describe your business, audience, and content goals.
Inputs You'll Need
- Business context — what the company does, ICP, primary content goal (traffic, leads, brand)
- Customer research — pain points, language, buying triggers
- Existing content — what's published, what works, what doesn't
- Resources — writing capacity, in-house expertise, budget
- Distribution channels — where you can amplify
How It Works
- Map customer journey to content stages (awareness, evaluation, decision)
- Identify content pillars and topic clusters
- Mix searchable content (SEO) and shareable content (POV/expert)
- Prioritize by impact + effort
- Build editorial calendar with goals per piece
- Define distribution and repurposing plan
- Set success metrics per content type
What You Get
- Content strategy document with pillars, clusters, and rationale
- 90-day editorial calendar with topics, formats, owners, and KPIs
- Keyword and topic research per cluster
- Distribution and repurposing plan
- Measurement framework with leading and lagging indicators