Competitive Analysis Framework
Analyze competitors systematically. Compare products, features, pricing, positioning, and market strategies. Generate comprehensive competitive intelligence reports.
You know who your competitors are but you've never done a proper analysis. When someone asks 'how do we compare to X?' you wing it based on memory from six months ago instead of data.
Who it's for: product managers positioning against competitors, startup founders writing pitch decks, marketing teams differentiating their messaging, sales teams needing competitive talking points, strategy consultants advising clients
Example
"Analyze our top 5 competitors in the project management space" → Side-by-side comparison of features, pricing, positioning, and go-to-market strategies with gap analysis and differentiation opportunities
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
npx ccplaybooks add competitive-analysis# Competitive Analysis
## Overview
I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.
**What I can do:**
- Build competitor profiles
- Create feature comparison matrices
- Analyze pricing strategies
- Map market positioning
- Identify competitive advantagesGet new playbooks like this one
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What This Does
I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.
Quick Start
Step 1: Create a Project Folder
mkdir -p ~/Documents/CompetitiveAnalysis
Step 2: Download the Template
Click Download above, then:
mv ~/Downloads/CLAUDE.md ~/Documents/CompetitiveAnalysis/
Step 3: Start Working
cd ~/Documents/CompetitiveAnalysis
claude
How to Use
Step 1: Define the Scope
Tell me:
- Your company/product (for context)
- Competitors to analyze (or ask me to identify them)
- Industry/market segment
- Geographic scope
- Specific aspects to focus on
Step 2: Choose Analysis Type
- Quick Comparison: Feature/pricing matrix
- Full Profile: Comprehensive competitor deep-dive
- Strategic Analysis: SWOT, positioning, recommendations
- Battle Card: Sales-focused competitor summary
Step 3: Specify Output
- Comparison tables
- Positioning maps
- SWOT analyses
- Strategic recommendations
- Sales battle cards
Output Format
# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]
**Prepared for**: [Company/Team]
**Competitors Analyzed**: [Number]
---
Tips
- Provide your company context for relevant comparison
- Name specific competitors or describe the criteria to identify them
- Specify focus areas (features, pricing, positioning, etc.)
- Share any known information about competitors
- Indicate the purpose (strategic planning, sales enablement, etc.)
- Request battle cards for sales teams
Limitations
- Cannot access competitors' internal data
- Cannot provide real-time information
- Analysis based on publicly available information
- Cannot monitor competitor activity continuously
- May not reflect most recent changes