Emerging Channels
Explore emerging marketing channels.
Marketing teams lose hours to ad-hoc, inconsistent emerging channels work — Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: digital marketers, marketing managers, growth marketers
Example
"Run /emerging-channels for our brand" → Emerging Channels workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Emerging Channels
# Emerging Channels
## When to Use This Skill
Activate this skill when the user's request involves any of the following:
- Optimizing content for voice search (Alexa, Google Assistant, Siri, smart speakers)
- Preparing for or leveraging visual search (Google Lens, Pinterest Lens, Amazon visual search)
- Building conversational commerce flows (WhatsApp Business, Facebook Messenger, chatbot funnels, SMS marketing)
- Setting up or optimizing social commerce (Instagram Shopping, TikTok Shop, Pinterest Shopping, YouTube Shopping)Get new playbooks like this one
One email a week with new Claude Code workflows. Free, like everything here.
No spam. Unsubscribe anytime.
What This Does
Explore emerging marketing channels.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/emerging-channels).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
Claude will prompt for the brand context, objective, and any asset references needed to produce the deliverable.
How It Works
New Channel Evaluation (Most Common Use Case)
- Audience validation -- Confirm the target audience is active on the channel in question. Check platform demographics, usage data, and competitor presence. Do not invest in a channel because it is trendy; invest because the audience is there.
- Competitive landscape -- Analyze what competitors and adjacent brands are doing on the channel. Identify gaps and opportunities. Determine if there is a first-mover advantage or if the channel is already saturated.
- Resource assessment -- Determine the minimum viable investment (time, budget, content production) required to test the channel meaningfully. Most emerging channels require consistent effort over 3-6 months before yielding reliable data.
- Pilot design -- Create a 90-day pilot plan with specific content cadence, engagement strategy, and success metrics. Define what "success" looks like at the end of the pilot to make a continue/stop/scale decision.
- Content strategy -- Develop channel-specific content that respects platform norms and user expectations. Repurpose existing content where possible, but always adapt to the platform format rather than cross-posting identical content.
- Measurement framework -- Set up tracking for both leading indicators (followers, engagement, reach) and lagging indicators (website traffic, leads, sales) attributed to the channel.
- Execute and learn -- Run the pilot, document what works and what doesn't, adjust the strategy based on data, and make the continue/stop/scale decision at the end of the pilot period.
- Scale or sunset -- If the pilot succeeds, build a sustained strategy with increased resources. If it fails, document the learnings, sunset the effort, and redirect resources.
Social Commerce Setup
- Platform selection -- Choose the social commerce platform(s) based on audience presence, product type, and technical requirements. Visual products thrive on Instagram and Pinterest. Trend-driven products thrive on TikTok. Considered purchases benefit from YouTube.
- Storefront setup -- Configure the platform's shopping features: product catalog upload, collection organization, shipping and return policies, and payment integration.
- Product content optimization -- Create product listings optimized for social context. Social product descriptions should be shorter, more conversational, and benefit-focused compared to website listings. Product images should match the platform's visual style.
- Shoppable content strategy -- Plan the content calendar with a mix of shoppable and non-shoppable content. Aim for a ratio where no more than 30-40% of content is directly shoppable to avoid audience fatigue.
- Live shopping integration -- If applicable, plan live shopping events with hosts, products, and promotional cadence. Schedule during peak audience activity hours.
- Measurement setup -- Configure platform analytics, UTM tracking for external attribution, and revenue tracking per platform and content type.
What You Get
A complete, brand-aligned deliverable ready to review, share, or hand off to execution.