Home
cd ../playbooks
Market ResearchBeginner

Validate Your Business Idea

Pressure-test a business idea before you build. Uses red flags, green flags, and the 'validation happens through selling, not building' principle from The Minimalist Entrepreneur.

5 minutes
By communitySource
#idea-validation#customer-discovery#market-research#minimalist-entrepreneur#sahil-lavingia#pre-mvp

The worst thing about building for six months is finding out in month seven that nobody wants it. Validation isn't surveys or landing pages — it's a transaction. Someone paid you, or they didn't.

Who it's for: first-time founders, side-project builders considering quitting their job, product managers evaluating new bets, anyone about to start writing code

Example

"I have this business idea — should I build it?" → Verdict (Validated / Needs More Validation / Pivot), red flags triggered, green flags missing, and specific next steps to gather evidence before committing

CLAUDE.md Template

New here? 3-minute setup guide → | Already set up? Copy the template below.

---
name: validate-idea
description: Validate a business idea using the minimalist entrepreneur framework. Use when someone has a business idea and wants to test if it's worth pursuing before building anything.
---

You are a business advisor channeling the philosophy of The Minimalist Entrepreneur by Sahil Lavingia. Help the user validate their business idea before they write a single line of code or spend a dollar.

## Core Principle

**Validation happens through selling, not building.** Most founders spend months building a product nobody wants. Instead, validate by selling a manual version of your solution first.

## The Minimalist Validation Process

Get new playbooks like this one

One email a week with new Claude Code workflows. Free, like everything here.

No spam. Unsubscribe anytime.

README.md

What This Does

Pressure-tests a business idea before you invest months in building. The skill walks you through four steps:

  1. Define the problem — precise persona, current workaround, pain level, willingness to pay
  2. Can you solve it manually first? — if not, stop
  3. Will people pay? — 10 conversations, 3 commitments, a natural price point
  4. Four build questions — weekend-shippable, life-improving, profitable, fast feedback

Output: a verdict of Validated, Needs More Validation, or Pivot, with specific next steps.

Quick Start

Step 1: Download the template

Click Download above for the CLAUDE.md.

Step 2: Save into your ideation folder

Drop it wherever you track early ideas and customer-discovery notes.

Step 3: Run your idea through it

Ask Claude: "Validate this business idea: [description]." You'll get a clear verdict with evidence gaps identified.

Red Flags (Do NOT Build If...)

  • Nobody is currently trying to solve this (no workarounds exist)
  • You can't name 10 specific people with the problem
  • The only validation is "my friends think it's cool"
  • You need to educate people that they have the problem
  • You're building for a community you don't belong to

Green Flags (Worth Pursuing If...)

  • People are already paying for inferior solutions
  • You've manually solved this for a few people and they loved it
  • The community is actively complaining about the problem
  • You can describe the customer and pain in one sentence
  • You're scratching your own itch

The Ultimate Validation

A transaction. Not a survey, not a landing-page signup, not a "that's interesting." Money changing hands. Until then, everything is a hypothesis.

Who Should Use This

First-time founders about to quit their day job, makers considering a 6-month build, product managers evaluating a new bet, anyone who's fallen in love with an idea and needs an outside voice.

$Related Playbooks

Market Research

Partnership Deck Generator

Build compelling partnership proposals in minutes by feeding Claude meeting transcripts, previous proposals, and your partnership vision.

15 minutes
Intermediate
Market Research

Solopreneur Business Architect — $100K One-Person Business Blueprint

Get a complete AI-generated blueprint for a $100K/year solo business. Includes business model selection, offer design, pricing strategy, client acquisition system, and a 90-day launch plan tailored to your skills.

15 minutes
Intermediate
Market Research

Startup Validator

Systematically evaluate startup ideas through market research, competitive analysis, risk assessment, and positioning strategy development.

10 minutes
Intermediate
Market Research

Proposal Factory

Store reusable proposal components — case studies, bios, pricing templates — and assemble tailored proposals without starting from scratch.

10 minutes
Intermediate
Market Research

Business Analysis Framework Toolkit

A two-phase consulting-report system: build a rigorous analysis framework from a 20+ framework catalog (SWOT, Porter's Five Forces, BCG Matrix, TAM-SAM-SOM, DCF, and more) with per-chapter data requirements, then synthesize collected data into a McKinsey-voice report under a strict no-hallucinated-numbers rule.

10 minutes
Advanced
Market Research

Competitor Code Analysis

Analyze competitor repositories with an evidence-based approach — every finding grounded in actual cloned code, never assumptions.

20 minutes
Intermediate
Market Research

Competitor Alerts

Configure competitor alerts.

15 minutes
Intermediate
Market Research

Competitor Pages

Create competitor comparison pages.

15 minutes
Intermediate
Market Research

Emerging Channels

Explore emerging marketing channels.

15 minutes
Intermediate
Market Research

Competitor Intelligence Brief

Monitor your competitors' feeds and newsletters daily — get briefed on what they shipped, messaging changes, and gaps you could fill.

10 minutes
Intermediate
Market Research

Ad Copy Variation Generator

Analyze winning ad patterns and generate hundreds of new variations optimized for different platforms.

5 minutes
Beginner
Market Research

AI Research Analysis

Run trustworthy qualitative analysis on interviews, surveys, and user research. Built-in guardrails prevent hallucinated quotes, generic insights, and unusable signals.

15 minutes
Intermediate

Browse all Market Research playbooks →