Import Sop
Import agency SOPs.
Marketing teams lose hours to ad-hoc, inconsistent import sop work — Import agency SOPs. Use when: adding workflow definitions, approval processes, or launch checklists. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: digital marketers, marketing managers, growth marketers
Example
"Run /import-sop for our brand" → Import Sop workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Import Sop
# /dm:import-sop
## Purpose
Import and structure agency Standard Operating Procedures (SOPs) that apply across all clients. SOPs define **how work gets done** — approval workflows, content review steps, campaign launch checklists, escalation procedures, and quality gates.
SOPs are stored at the agency level (`~/.claude-marketing/sops/`), not per-brand, so they apply consistently across all clients.
## Input Required
The user provides:
- **SOP content**: Pasted workflow steps, checklist items, or process descriptions
- **SOP name**: What this SOP covers (e.g., "content-approval", "campaign-launch", "crisis-escalation")
- **Description** (optional): Brief summary of when this SOP applies
If the user doesn't provide a name, infer it from the content.
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for existing guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. **Classify the SOP type**:
- **Content workflow**: Review, approval, and publishing steps for content
- **Campaign checklist**: Pre-launch, launch, and post-launch verification steps
- **Escalation procedure**: Who to contact, decision authority, response timelines
- **Quality assurance**: Testing steps, brand compliance checks, accessibility verification
- **Client onboarding**: Steps for setting up a new client in the system
- **Reporting workflow**: Data collection, analysis, presentation, delivery steps
3. **Structure into actionable steps**:
- Number each step clearly
- Identify decision points (if/then branches)
- Mark which steps require human approval vs. automated checks
- Add role assignments where mentioned (who does what)
- Include timelines/SLAs where provided
- Flag any steps the plugin can automate vs. steps requiring human action
4. **Check for existing SOPs** — If an SOP with this name already exists:
- Show the current SOP content
- Ask: merge (combine steps), replace (overwrite), or cancel
- When merging, deduplicate and maintain step order
5. **Save the SOP**:
- Save using `guidelines-manager.py --action save-sop --name {name} --content "{content}"`
- Or write directly to `~/.claude-marketing/sops/{name}.md`
- Update the SOP manifest
6. **Explain integration** — Tell the user how this SOP will be applied:
- Which commands will reference this SOP
- Which workflow steps will be added to outputs
- When human approval gates will be flagged
## Output
- Confirmation with SOP name and step count
- Preview of the structured SOP
- Explanation of which commands/modules will reference this SOP
- Suggestion: "This SOP will apply across all brands. To create brand-specific workflows, use guidelines instead."
## Examples
**User**: "Before publishing any content, it needs to go through: 1. Writer creates draft, 2. Editor reviews for quality, 3. Brand manager checks voice alignment, 4. Legal reviews if it contains claims, 5. Client approves, 6. Publish"
**Result**: Saves to `~/.claude-marketing/sops/content-approval.md`:
```markdown
# Content Approval Workflow
## Scope
Applies to all content before publishing across all brands/clients.
## Steps
1. **Writer creates draft**
- Role: Content Creator
- Plugin support: Content Engine generates draft with brand voice applied
- Output: Draft content document
2. **Editor reviews for quality**
- Role: Editor
- Checklist: Grammar, clarity, structure, readability score
- Plugin support: Content scorer provides readability metrics
- Gate: Human approval required
3. **Brand manager checks voice alignment**
- Role: Brand Manager
- Checklist: Voice consistency, messaging alignment, restriction compliance
- Plugin support: Brand voice scorer provides alignment score
- Gate: Human approval required
4. **Legal reviews (conditional)**
- Trigger: Content contains health claims, financial claims, testimonials, or competitor comparisons
- Role: Legal Team
- Gate: Human approval required
5. **Client approves**
- Role: Client Stakeholder
- Gate: Human approval required
6. **Publish**
- Role: Content Creator / Social Media Manager
- Plugin support: Platform formatting applied automatically
```
**User**: "Our agency has a crisis escalation process: minor issues go to account manager, major issues go to agency director, critical issues go to CEO within 1 hour"
**Result**: Saves to `~/.claude-marketing/sops/crisis-escalation.md`:
```markdown
# Crisis Escalation Procedure
## Severity Levels
### Minor (Severity: Low)
- **Examples**: Negative review, minor social media complaint, factual error in published content
- **Escalate to**: Account Manager
- **Response SLA**: 4 hours
- **Action**: Acknowledge, draft response, resolve
### Major (Severity: Medium)
- **Examples**: Viral negative post, media inquiry, product recall mention, multiple complaints
- **Escalate to**: Agency Director
- **Response SLA**: 1 hour
- **Action**: Pause scheduled content, draft holding statement, convene response team
### Critical (Severity: High)
- **Examples**: Legal threat, data breach, executive controversy, widespread media coverage
- **Escalate to**: CEO
- **Response SLA**: 1 hour
- **Action**: All content paused, crisis team activated, holding statement within 30 minutes
```
## Reference Files
- `skills/context-engine/guidelines-framework.md` — How SOPs integrate with the guideline system
- `scripts/guidelines-manager.py` — CLI for SOP CRUD operations (--action list-sops, save-sop, get-sop)
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What This Does
Import and structure agency Standard Operating Procedures (SOPs) that apply across all clients. SOPs define how work gets done — approval workflows, content review steps, campaign launch checklists, escalation procedures, and quality gates.
SOPs are stored at the agency level (~/.claude-marketing/sops/), not per-brand, so they apply consistently across all clients.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/import-sop).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user provides:
- SOP content: Pasted workflow steps, checklist items, or process descriptions
- SOP name: What this SOP covers (e.g., "content-approval", "campaign-launch", "crisis-escalation")
- Description (optional): Brief summary of when this SOP applies
If the user doesn't provide a name, infer it from the content.
How It Works
-
Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for existing guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. -
Classify the SOP type:
- Content workflow: Review, approval, and publishing steps for content
- Campaign checklist: Pre-launch, launch, and post-launch verification steps
- Escalation procedure: Who to contact, decision authority, response timelines
- Quality assurance: Testing steps, brand compliance checks, accessibility verification
- Client onboarding: Steps for setting up a new client in the system
- Reporting workflow: Data collection, analysis, presentation, delivery steps
-
Structure into actionable steps:
- Number each step clearly
- Identify decision points (if/then branches)
- Mark which steps require human approval vs. automated checks
- Add role assignments where mentioned (who does what)
- Include timelines/SLAs where provided
- Flag any steps the plugin can automate vs. steps requiring human action
-
Check for existing SOPs — If an SOP with this name already exists:
- Show the current SOP content
- Ask: merge (combine steps), replace (overwrite), or cancel
- When merging, deduplicate and maintain step order
-
Save the SOP:
- Save using
guidelines-manager.py --action save-sop --name {name} --content "{content}" - Or write directly to
~/.claude-marketing/sops/{name}.md - Update the SOP manifest
- Save using
-
Explain integration — Tell the user how this SOP will be applied:
- Which commands will reference this SOP
- Which workflow steps will be added to outputs
- When human approval gates will be flagged
What You Get
- Confirmation with SOP name and step count
- Preview of the structured SOP
- Explanation of which commands/modules will reference this SOP
- Suggestion: "This SOP will apply across all brands. To create brand-specific workflows, use guidelines instead."