Competitor Pages
Create competitor comparison pages.
Marketing teams lose hours to ad-hoc, inconsistent competitor pages work — Create competitor comparison pages. Use when: 'X vs Y' layouts, alternatives pages, feature matrices, roundup pages. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: competitive intelligence analysts, strategists, marketing leaders
Example
"Run /competitor-pages for our brand" → Competitor Pages workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Competitor Pages
# /dm:competitor-pages
## Purpose
Create high-converting competitor comparison and alternatives pages that target competitive intent keywords with accurate, structured content and appropriate schema markup.
## Input Required
The user must provide (or will be prompted for):
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What This Does
Create high-converting competitor comparison and alternatives pages that target competitive intent keywords with accurate, structured content and appropriate schema markup.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/competitor-pages).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user must provide (or will be prompted for):
- Page type: "X vs Y", "alternatives to X", "best tools roundup", or "comparison table"
- Your product/service: The product being positioned
- Competitors: 1-5 competitor products to compare against
- Comparison criteria: Features, pricing, use cases to compare (or auto-detected)
- Target audience: Who is making this purchase decision
How It Works
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice and compliance rules. Check for brand guidelines — especially restrictions on competitor mentions. - Research competitors: Gather feature data, pricing, positioning from public sources. Verify all claims.
- Generate comparison structure: Feature matrix, content outline, section order
- Apply schema markup: Product, SoftwareApplication, AggregateRating, or ItemList JSON-LD depending on page type
- Optimize for conversion: CTA placement strategy, social proof sections, pricing highlights
- Apply fairness guidelines: Accuracy verification, source citations, affiliation disclosure
- Keyword optimization: Primary and secondary keyword targeting, title tag formulas, H1 patterns
- Internal linking strategy: Cross-link between related comparison pages, feature pages, case studies
What You Get
A structured competitor comparison page package containing:
- Page content template (minimum 1,500 words) with all sections
- Feature matrix table
- Schema markup (JSON-LD) appropriate to page type
- Primary and secondary keywords with title tag and H1 recommendations
- Internal linking plan (cross-link to related comparisons, feature pages, case studies)
- Conversion optimization recommendations
- Content gap analysis vs existing competitor pages